For many photographers, the biggest challenge is not getting clients in the door; it is encouraging them to invest in printed products after the session. One powerful way to guarantee a minimum sale (and increase the likelihood of add-on purchases) is to learn how to pre-sell print collections. Whether you primarily do high school seniors, […]
Hi friends! I’m Emily, the owner and lead photographer behind Photographs by Emily, one of the few remaining commercial photography studios in Fort Gratiot, Michigan. With over 16 years in the photography world, I’ve built my studio around connection, creativity, and quality—fueled by my never-ending love for coffee. You’ll rarely catch me without a Starbucks […]
Small Prints Can Lead to Big Wall Art Sales Small photo prints like 5x7s and 8x10s may seem like simple products, but when used strategically, they can open the door to larger, more profitable wall portrait sales. Can small prints lead to big sales? Of course they can! For clients who don’t print anything, small […]
In a digital world, we often bury photography in phone galleries or forget it in cloud storage. Professionally printed products give your work a life beyond the screen. They add value, elevate your brand, and provide clients with something real and lasting. But are traditional photographic prints not exciting enough for some? Metal photo prints […]
As the temperatures change and usher in a new season, it’s the perfect time to reflect on your photographic journey. Sometimes, the best way to grow is to embrace challenges and venture outside comfort zones. In this McKenna Blog I propose a series of creative exercises for photographers that encourage innovation and rediscovery in photography. […]
In today’s image-saturated world, photography clients are inundated with digital files they often forget to print. That’s where photographers have a major opportunity to stand out, tell a deeper story, and elevate their brand through thoughtfully curated printed products. Learning how to create marketing campaigns around printed products can help gain new clients, repeat clients, […]
Delivering stunning images is just one part of being a professional photographer. To create consistent revenue and elevate your client experience, you need a smart system for selling your work. Wondering where to start with pricing prints, creating packages, or looking for some new ideas when it comes to offering products? Let’s talk about how […]
Graduation season is one of the busiest times of the year for the parents of seniors. They soak up the moments of the last of the sporting events, the hustle and bustle of prom, and plan to celebrate the graduation ceremony of their graduate with an open house. How will they share the details of […]
If you’re photographing high school seniors, you know these sessions can be so much fun and produce lots of great images. It’s a celebratory experience for the students, and it’s just as rewarding for their parents when they look through the collection of portraits. Grad cards are a great way to share images from senior […]
Staying creative isn’t just about artistic fulfillment—it’s a key factor in growing your photography business and increasing revenue. In the photography industry, everyone is looking to stand out. How do you stay innovative? Try jumpstarting your inspiration and fire up your aesthetic with our 4 creative photography ideas to boost your business now! Flex That […]