For many photographers, the biggest challenge is not getting clients in the door; it is encouraging them to invest in printed products after the session. One powerful way to guarantee a minimum sale (and increase the likelihood of add-on purchases) is to learn how to pre-sell print collections. Whether you primarily do high school seniors, […]
Hi friends! I’m Emily, the owner and lead photographer behind Photographs by Emily, one of the few remaining commercial photography studios in Fort Gratiot, Michigan. With over 16 years in the photography world, I’ve built my studio around connection, creativity, and quality—fueled by my never-ending love for coffee. You’ll rarely catch me without a Starbucks […]
Small Prints Can Lead to Big Wall Art Sales Small photo prints like 5x7s and 8x10s may seem like simple products, but when used strategically, they can open the door to larger, more profitable wall portrait sales. Can small prints lead to big sales? Of course they can! For clients who don’t print anything, small […]
In a digital world, we often bury photography in phone galleries or forget it in cloud storage. Professionally printed products give your work a life beyond the screen. They add value, elevate your brand, and provide clients with something real and lasting. But are traditional photographic prints not exciting enough for some? Metal photo prints […]
As the temperatures change and usher in a new season, it’s the perfect time to reflect on your photographic journey. Sometimes, the best way to grow is to embrace challenges and venture outside comfort zones. In this McKenna Blog I propose a series of creative exercises for photographers that encourage innovation and rediscovery in photography. […]
As a graphic designer in my early days, Ai stood for Adobe Illustrator. Now, AI represents artificial intelligence, and if you are a high-volume photographer, you’re probably already using it in your workflow. Programs like Capture One, Evoto, Imagen, Lightroom, Luminar Neo, Photoshop, and Topaz are leading the AI revolution. When new art forms emerge, […]
If you’re a photographer who currently only offers digital files or unframed canvas and metal prints, you might be missing out on a big opportunity. Framing traditional photographic prints is a standard practice, but what about framing other wall art like Fine Art Prints or Art Blocks? McKenna has the perfect finishing touch for this […]
Delivering stunning images is just one part of being a professional photographer. To create consistent revenue and elevate your client experience, you need a smart system for selling your work. Wondering where to start with pricing prints, creating packages, or looking for some new ideas when it comes to offering products? Let’s talk about how […]
Versatility in your portraits is not born; it’s learned, and if you run a successful portrait studio, productivity and efficiency are essential. Since you are making a living, should you stick to what you know or make time for something new? When we compare technical skills vs. creativity, deciding to try something new or sticking […]
Without completely overexposing the subject, in this article, we’re going to dehaze and add some clarity to our raw photography. With the help of snippets from our “A RAW Conversation” webinar with McKenna Sponsored Photographer, Josh Russell, we’ll reduce the noise, sharpen our skills, and add a bit of color to our RAW workflow. Ok, […]