For many photographers, the biggest challenge is not getting clients in the door; it is encouraging them to invest in printed products after the session. One powerful way to guarantee a minimum sale (and increase the likelihood of add-on purchases) is to learn how to pre-sell print collections. Whether you primarily do high school seniors, […]
Hi friends! I’m Emily, the owner and lead photographer behind Photographs by Emily, one of the few remaining commercial photography studios in Fort Gratiot, Michigan. With over 16 years in the photography world, I’ve built my studio around connection, creativity, and quality—fueled by my never-ending love for coffee. You’ll rarely catch me without a Starbucks […]
Small Prints Can Lead to Big Wall Art Sales Small photo prints like 5x7s and 8x10s may seem like simple products, but when used strategically, they can open the door to larger, more profitable wall portrait sales. Can small prints lead to big sales? Of course they can! For clients who don’t print anything, small […]
In a digital world, we often bury photography in phone galleries or forget it in cloud storage. Professionally printed products give your work a life beyond the screen. They add value, elevate your brand, and provide clients with something real and lasting. But are traditional photographic prints not exciting enough for some? Metal photo prints […]
As a volume photography studio, you’re constantly seeking ways to optimize workflows, increase profitability, and scale your operations without spiraling into chaos. GotPhoto understands these challenges, and that’s why we have partnered with McKenna since 2022 to offer a seamless, end-to-end solution designed to help you achieve precisely that. Our shared mission is to help […]
In today’s image-saturated world, photography clients are inundated with digital files they often forget to print. That’s where photographers have a major opportunity to stand out, tell a deeper story, and elevate their brand through thoughtfully curated printed products. Learning how to create marketing campaigns around printed products can help gain new clients, repeat clients, […]
If you’re a photographer who currently only offers digital files or unframed canvas and metal prints, you might be missing out on a big opportunity. Framing traditional photographic prints is a standard practice, but what about framing other wall art like Fine Art Prints or Art Blocks? McKenna has the perfect finishing touch for this […]
Delivering stunning images is just one part of being a professional photographer. To create consistent revenue and elevate your client experience, you need a smart system for selling your work. Wondering where to start with pricing prints, creating packages, or looking for some new ideas when it comes to offering products? Let’s talk about how […]