Just when you think you know a company, you find out there is so much more to love! In 2024, Leverage officially joined the McKenna Family of Brands, expanding our printing capabilities and services. For over 20 years, Leverage has been a trusted name in commercial printing, delivering quality print marketing solutions and personalized support from its Cedar Falls, IA location. With cutting-edge printing technology and a client-first approach, Leverage specializes in custom printing campaigns, direct mail, bulk mailing, specialty printing, and more.
You may ask, how does all of this apply to me as a professional photographer? Well, that is a great question that can be answered with a short answer. You are a business owner who wants to grow your business and have people use your services. Here are a few ways that using printed marketing can help you do just that.
The Power of Print Marketing in the Digital Age
While we live in a digital world, print marketing remains a highly effective way to engage and create lasting brand awareness. Unlike digital ads that can be easily forgotten, print materials provide a tangible connection that people can keep, interact with, and share.
Why Does Print Marketing Work?
- Stronger Recall & Emotional Impact – Customers spend more time with print materials and retain more information than with digital ads.
- Tangible & Long-Lasting – Unlike fleeting online interactions, printed items stay in homes and offices for extended periods.
- Supports Digital Campaigns – QR codes and website links bridge the gap between print and online engagement.
What 6 Marketing Materials Should I Consider Bulk Printing?
- Flyers
• Versatile & Quick to Produce – Perfect for short-notice events and promotions.
• Enhances Digital Campaigns – QR codes can drive traffic to your website or social media.
• Premium Look – High-quality paper and brand colors boost recognition and professionalism. - Brochures
• Like a Printed Website – Provides an engaging, portable way to showcase your brand.
• Quick Impact – Use bold images and concise messaging to capture attention fast.
• Customizable Folding Options – Add interest and functionality to your design. - Calendars
• Year-Round Brand Visibility – Keeps your business top-of-mind every day.
• Custom Designs – Feature landscapes, industry-related images, or company highlights.
• Magnetic Versions – Tear-off styles work great for refrigerators and office spaces. - Business Cards
• Essential for Networking – Quick, professional, and easy to distribute.
• Customizable & Affordable – Choose unique paper stocks, finishes, and coatings.
• Perfect for Sales Visits – Leave a lasting impression with potential clients. - Booklets
• In-Depth Marketing Tool – Ideal for product catalogs, event promotions, or brand storytelling.
• Builds Trust & Credibility – A polished booklet reinforces your company’s professionalism.
• Great for Less Digital-Savvy Customers – Appeals to those who prefer print over online content. - Direct Mail or Every Door Direct Mailing (EDDM)
• Direct Mail – Utilize your current customer data or purchase a list for dynamic messaging to each recipient
• EDDM – This style of mail allows you to put a message in every mailbox you choose within a mail route in your zip code. An extremely cost-effective way to directly get your message to selected parts of town and make an impact like none other.
As a photographer, you already sell high-quality McKenna print products, so why not incorporate high-quality print marketing into your strategy? Your business will leave a lasting impression on potential clients in your area when your business appears in their mailbox or they see your brochures around town.
Ready to get started? Bulk print your marketing materials at leverageprinting.com or contact Leverage by phone or email today to discuss the details of your next project.