In a digital world, we often bury photography in phone galleries or forget it in cloud storage. Professionally printed products give your work a life beyond the screen. They add value, elevate your brand, and provide clients with something real and lasting. But are traditional photographic prints not exciting enough for some? Metal photo prints […]
As the temperatures change and usher in a new season, it’s the perfect time to reflect on your photographic journey. Sometimes, the best way to grow is to embrace challenges and venture outside comfort zones. In this McKenna Blog I propose a series of creative exercises for photographers that encourage innovation and rediscovery in photography. […]
Customizing a professional photo album, especially a handcrafted McKenna Integrity Album, is about more than just choosing a size or layout. It’s about creating a lasting, tangible expression of your client’s most meaningful moments. The images inside the photographic or fine art pages tell their story, from beginning to end. A photo cover puts a […]
As a volume photography studio, you’re constantly seeking ways to optimize workflows, increase profitability, and scale your operations without spiraling into chaos. GotPhoto understands these challenges, and that’s why we have partnered with McKenna since 2022 to offer a seamless, end-to-end solution designed to help you achieve precisely that. Our shared mission is to help […]
In today’s image-saturated world, photography clients are inundated with digital files they often forget to print. That’s where photographers have a major opportunity to stand out, tell a deeper story, and elevate their brand through thoughtfully curated printed products. Learning how to create marketing campaigns around printed products can help gain new clients, repeat clients, […]
As a graphic designer in my early days, Ai stood for Adobe Illustrator. Now, AI represents artificial intelligence, and if you are a high-volume photographer, you’re probably already using it in your workflow. Programs like Capture One, Evoto, Imagen, Lightroom, Luminar Neo, Photoshop, and Topaz are leading the AI revolution. When new art forms emerge, […]
If you’re a photographer who currently only offers digital files or unframed canvas and metal prints, you might be missing out on a big opportunity. Framing traditional photographic prints is a standard practice, but what about framing other wall art like Fine Art Prints or Art Blocks? McKenna has the perfect finishing touch for this […]
Delivering stunning images is just one part of being a professional photographer. To create consistent revenue and elevate your client experience, you need a smart system for selling your work. Wondering where to start with pricing prints, creating packages, or looking for some new ideas when it comes to offering products? Let’s talk about how […]
Last month, we made one of the biggest announcements in McKenna’s history: we are expanding and moving 15 minutes down the road! Our new Cedar Falls location is over 2x times bigger than our current Waterloo location. Over the last 12 months, we have reorganized and remodeled 3105 Capital Way, Cedar Falls, IA 50613 to […]
Professional photo albums come in various sizes, paper finishes, and cover styles. Of course, there are a variety of beautiful McKenna Integrity Albums to choose from, but sometimes your clients may need to see something a little more special. Something sparkly and shiny with more options to knock them off their feet. That’s where Zookbinders, […]