The “C” in McKenna stands for color. Well, not exactly, but our expertise in photo color correction will leave you in awe.
McKenna’s will meet your highest demands and quality standards in post-production. Our color management, color correction, and photo editing services will complement your images. Whether you’re looking to enhance skin tones, adjust colors for accuracy, or engage in more extensive retouching, our team has the skills and experience to deliver exceptional results. Our professional approach to photo color correction accurately reflects the intended colors and tones.

The Art of Photo Color Correction
Effective color correction enhances the overall quality in professional photography. Sometimes colors can appear washed out, oversaturated, or simply inaccurate due to various factors such as lighting, camera settings, or the environment. Proper color correction not only improves the aesthetic appeal of images but also ensures that they convey the right mood and message that the photographer intended.

What Are the Benefits of the Color Correction Services at McKenna?
Achieving accurate skin tone in portraiture is one of the most essential aspects of McKenna’s color correction.
Properly rendered skin tones and harmonious color palettes enhance the viewer’s connection to the photograph, conveying warmth, authenticity, and a sense of personality. Capturing the subtle undertones in skin is crucial, and our color correction specialists pay close attention to these nuances. By adjusting the brightness and contrast, along with the red, green, and blue channels, we ensure that skin tones appear natural and vibrant, eliminating any unwanted color casts.

Our Process
Our highly trained color correction specialists carefully adjust each image, paying particular attention to skin tones in order to achieve the best color, density, and contrast while adhering to our professional standards. The process includes:
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- Basic Density Adjustments: Correcting the overall exposure to ensure that images are neither too dark nor too light.
- White Balance Correction: Adjusting the colors to remove any unwanted tints, ensuring that whites appear as true whites, and other colors are accurately represented.
By evaluating each image individually, we help achieve a cohesive and polished look across your entire set of images.

Pricing and Availability
McKenna’s color correction service is available on every image and is charged on a per-order basis. This allows color correction to be applied to all photos in the entire order with a single click, ensuring a consistent look across all your photos. Whether you have a small handful of images or hundreds, you can find our current pricing for color correction here.

Does McKenna Offer Retouching?
Yes! In certain situations, consider adjustments that go beyond color correction. For instance, a portrait featuring multiple people may need more specific color correction or photo editing for each individual; McKenna’s photo retouching professionals can assist with this. Our Photoshop experts can enhance and resolve almost any image issue within two to four business days. Whether you need standard blemish removal or a complete photo makeover, we’ve got you covered. Next month’s blog will discuss our digital editing services and how to order them.

Master Color Correction for Your Images
Many photographers prefer to handle their own color correction as it’s a valuable part of the creative process. By taking control of in-camera color balance, you ensure that every detail reflects your artistry exactly as you intended. Learning to fine-tune tones and maintain consistency across sessions strengthens your color accuracy.
If you are interested in improving your color accuracy and calibration, McKenna has several resources for you. To get started, refer to the article, “The Importance of Color Calibration for Photographers”, and the “Step-by-Step Monitor Calibration” video. For inspirational webinars on color, we recommend starting here and watching other previously recorded McKenna Live webinars.
This blog was written by Eric Garcia-March, our in-house Photography Education Specialist. Prior to McKenna, Eric was a commercial photographer for over 15 years and taught classes at the Image Processing and Multimedia Technology Center in Spain and post-production classes at the Fashion Institute of Technology in New York City.