Looking to offer your clients something fresh, practical, and perfect for gifting? Printed Calendars check every box. They deliver year-round exposure for your photography, work well in small spaces, and stand out in a digital landscape that’s easy to scroll past. We’re excited to introduce our newest Desktop Calendar to our lineup of products!

Spiral-Bound Desktop Calendars

10×4 Custom Desktop Calendars are designed with small spaces in mind and are practical for daily use. Your client will love displaying them at their desk, on the mantel, or on a counter space.

Why Photographers Love Custom Spiral-Bound Desktop Calendars

• • 12 months of images
  • Spiral-bound design for easy flipping
  • Printed on 130 lb. card stock
  • Image area on each page measures approximately 4⅝” × 3⅜”
  • Choice of two font styles: Script or Modern
  • Sold in sets of 3 identical calendars, with attractive quantity discounts the more you order

8.5×11 Saddle-Stitched Calendars

Alongside our new desktop option, we continue to offer our popular 12-month 8.5×11 Saddle-Stitched Calendars. It’s the classic format that many photographers love to offer year after year.

• • 12 months: choose from calendar year or school calendar year
  • Two paper type options:
    • Gloss: Card Stock Cover and Text Weight Pages
    • Pearl: Card Stock Cover and Text Weight Pages
  • Perfect for hanging on the wall, bulletin board, or leaving displayed on a desk
  • Minimum order of 10, with quantity discount savings

Printed Calendars in the Digital Age

Unlike digital calendars that can get hidden behind apps and notifications, a printed calendar keeps your client’s favorite images on display. It’s a simple yet great way to keep your photography in their space year-round, so you are top of mind when they are looking for a photographer in the future.

Photographers who specialize in wildlife, landscape, and fine art photography especially love these printed calendars. The rich color gives images stunning depth and clarity, while the small size makes them appealing at markets, events, and in-studio displays. They’re also a perfect holiday gift for clients, families, or corporate partners who want something both personal and useful.

Whether you’re creating calendars for your own studio or offering them for client orders, McKenna’s Desktop Calendars and Saddle-Stitched Calendars are a great option for the planners in your area. Order today through Easy Order or McKenna Web.

Saddle-Stitched Calendar Images by Christopher Balmer.

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It’s the Perfect Time to Order Your Custom Holiday Cards!

Promo Code: HCARD
Expires: November 30, 2025

What is Included in the November Press Card Special:

• • Flat Press Cards
  • Folded Press Cards
  • Choice of Gloss, Linen, Pearl, Matte Soft Touch, or Watercolor Art Paper

Increase your profit margin this year on your client’s holiday cards by taking advantage of our 25% off Press Card sale in November. That’s 25% off on top of our existing quantity discounts! Give your clients beautiful, custom-designed holiday cards they can only get from you. Whether you’re choosing one of our 20+ brand-new drag-and-drop templates, selecting from 90+ past holiday card designs, or creating your own unique custom design, we’re ready to provide you with the best print quality for your clients’ treasured images.

Show Off Your Photography with Custom Holiday Cards

Now’s the time to help your clients spread cheer with a personal touch. Custom holiday cards are a great way to showcase your work while offering clients a design that reflects their personality and your professional quality. Our newest designs are full of festive charm and creative layouts that let your images shine. From modern minimalism to traditional holiday elegance, you’ll find styles that match every client’s taste.

Download our 2025 Holiday Card PDF to preview this year’s brand-new designs and market them to your clients. Looking for inspiration from previous years? You can still access past designs on our Downloads page.

Choose From Several Paper Types

McKenna’s professional printing and premium paper quality make your cards visually appealing and a tactile experience, too. Choose one of our five Italian-milled premium paper options to complement your custom holiday card design.

• Gloss: A universal glossy paper for a polished, vibrant finish.
• Linen: High-end coated paper with a traditional linen texture for a timeless feel.
• Pearl: A mother-of-pearl-like paper with a soft shimmer.
• Matte Soft Touch: The smooth, velvety matte finish gives a soft, sophisticated look.
• Watercolor Art: An uncoated, textured paper for an organic, fine-art appearance.

Not Just for Holiday Cards!

While our November sale is the perfect time to stock up on custom holiday cards, remember that all Press Cards are 25% off. That means you can also save on:

• Wedding Invitations
• Save-the-Dates
• Birth Announcements
• Thank-you Cards
• Graduation Announcements
• Marketing Materials

It’s a great time to order versatile samples to show your clients year-round options for personalized printed cards.

Need Tips on Selling or Designing Holiday Cards?

We’ve shared tons of helpful advice in our recent blog, from creative ways to sell more holiday cards to smart ideas to include in your design. Check out our past posts to get inspired and make this your best holiday season yet!

Other Sale Details:

• Promo code HCARD must be entered when the order is placed to receive the discount.
• Orders without the code will not be discounted.
• The sale includes Flat and Folded Press Cards with your choice of Gloss, Linen, Pearl, Matte Soft Touch, or Watercolor Art Paper.
• Sale excludes Signature Edge Cards, Business Cards, Art Cards, and other non-greeting cards.
• Items shipped ground. Shipping upgrades and drop ships are only available at actual shipping costs.
• Only available in McKenna Easy Order and McKenna Web – not available in McKenna Sports and Events.
• Offer expires November 30th, 2025, and may not be combined with any other discount except our normal press card quantity discounts.

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Whether you want quick and easy drag-and-drop options or prefer uploading your creative custom designs, we offer both options! McKenna’s Holiday Card collection has everything you need to make your clients’ cards unforgettable. Choose from designs that say “Merry Christmas,” “Happy Holidays,” “Happy Hanukkah,” and more.

McKenna Tip: Don’t forget to download our 2025 Holiday Card Brochure PDF to see all of the new designs. It’s a great resource for marketing your cards and showing clients all the design options available this year.

Simple Holiday Card Ordering for Photographers

Our drag-and-drop templates make it easy to create and order cards through McKenna Web or Easy Order:

1.  Upload your client’s images.
2.  Choose your favorite template.
3.  Drag photos into the image nodes.
4.  Update the text with names or greetings.
5.  Add to your cart and submit your order.

McKenna Tip: The more text you add to a text node on the drag-and-drop templates, the smaller the text will automatically size.

Let Your Creativity Flow on Holiday Card Designs

If you’d like to tweak our designs to fit your brand or your client’s style, we have the downloadable PSD templates available. You can easily change colors, fonts, and text sizes or add extra photo nodes to make it your own.

And if you’re designing from scratch, our Base Template PSDs include:

• • Correct bleed setup (⅛” on each side)
  • Safe line guides to keep text and elements properly within the printing space
  • Trim references

McKenna Tip: Always keep key details of your images and text inside the safe area for the best results.

What to Include in a Custom Holiday Card Design

If you’re designing your clients’ custom holiday card, include these important elements:

• • Family name
  • Year
  • Personalized greeting or short message
  • Favorite image(s) from their session
  • Studio logo or website (a subtle way to market your business and encourage referrals)

McKenna Tip: Do you want to pluralize the last name for the holiday card? Avoid the apostrophe, as this indicates possession. Add an “s” to most names (e.g., The Masons or The Hudsons). For names ending in -s, -z, -sh, -ch, or -x, add “-es” (e.g., The Searfosses).

Happy Designing (and Happy Holidays!)

Once your design is complete, save your JPGs, choose your preferred McKenna paper and finish, and submit your order. Most orders ship within 1–2 business days, so you can keep the holiday momentum rolling.

BONUS TIPS: 3 Ways for Photographers to Market Holiday Cards to Clients

Here are some tried-and-true ways other photographers upsell more holiday cards this season:

1. Bundle Holiday Sessions to Include a Set of Holiday Cards

   Create a “Holiday Collection” that includes a portrait session and 25 printed cards. You can even offer a print and digital combo. Give your clients a shareable web version of their card for social media with your logo, and encourage happy clients to tag your studio.

2. Highlight the Benefit of Personalization Options

   Every family wants their card to feel one-of-a-kind. Showcase some of your past designs and point out how they can customize fonts, colors, and greetings. Remind them that these cards are far more personal than store-bought ones and often kept long after the holiday is over.

3. Start Marketing Early

   The earlier you promote your holiday sessions and offerings, the better. Run an early-bird campaign or send out your own holiday card sample to clients. Share sneak peeks of this year’s designs on social media, and remind clients from spring or summer sessions that their images are perfect too for holiday cards.

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Small photo prints like 5x7s and 8x10s may seem like simple products, but when used strategically, they can open the door to larger, more profitable wall portrait sales. Can small prints lead to big sales? Of course they can! For clients who don’t print anything, small photo prints are an introduction to à la carte purchases, collections, and wall art. Additionally, small prints can work as marketing incentives, client gifts, and VIP rewards. Let’s look at the power of small prints!

What are Small Photo Prints?

When talking about small prints, we are referring to photographic prints that are 8×10 or smaller. Some photographers call them gift prints or desk prints, making their name a suggestion about what they are best suited for. 

As simple as they sound, small photo prints have several options available. McKenna offers three types of photo paper and several different protective and tactile finishes. Here are the highlights.

Luster  

Printed on Fujicolor Crystal Archive Digital Paper, Luster Prints are the most versatile. Lustre Prints can be finished with a protective spray that makes prints scratch and fingerprint-resistant. The coatings come in four finishes: Luster, Matte, Gloss, and Satin.

Texture Spray or machine-applied texture can also be added to Lustre Prints, making them resistant to scanning and giving them a fine art look. Texture is available in Canvas, Linen, and Pebble. 

Metallic 

Metallic Photo Paper gives images an impactful pop. These prints have the appearance of a super glossy photo print with a bold metallic quality. These high-contrast, high-saturation prints look extraordinary with images that have the same attributes. 

Silk

Silk Paper has a fine texture to it, giving a luxurious silk-like look and feel. They are also fingerprint-resistant, so no need for any additional coating or spray. The paper’s unique surface also makes the printed images hard to scan or copy. 

The Hidden Power of Small Prints

An 8×10 feels substantial when you hold it in your hands, but on a wall, it often looks small. This is why many photographers refer to small photo prints as gift prints or desk prints. With this language, clients see them as thoughtful extras, perfect for relatives or small spaces, while the real showcase belongs on the wall. Showing a desk-sized print next to a 16×20, or a 20×30, immediately helps clients visualize the impact of something larger.

So, can small prints lead to big sales? Absolutely, when you position the value of prints to your clients, the potential is there!

Pricing That Encourages Upgrades

Pricing sets the stage for how clients make decisions. If small photo prints are inexpensive, they become the default purchase. When they are priced to reflect their true value, larger wall art feels like the better deal. Please note that the following pricing examples are generalized to illustrate a sales concept. Always review your costs before assigning pricing to your products. 

Here is an example: Let’s say you charge $150 for an 8×10 and the digital copy, while offering a mounted unframed 16×20 for $350, or a  20×30 for $450. This makes wall portraits feel like the smart investment, considering the impact that a larger portrait has. Once the wall portrait is part of the conversation, upgrades like choosing a Canvas or Metal Prints, and adding frames are possible.

Another approach is to include small prints as bonuses with wall portraits. A 16×20 might include one gift print, a 20×30 includes a set of 4. Small photo prints now feel like added value, which make the investment in the wall more appealing.

Collections can also work well. Selecting a size for wall art and an assortment of small prints for clients guides them into a purchase. Show them the value of the collection by listing the à la carte pricing. 

Example:

À La Carte:

Mounted 16×20 & Digital File: $350

8×10 & Digital File: $150

5×7 & Digital File: $90

2 – 4×6 (Set of 2 Same Pose) & Digital File: $90

50 Photo Cards/Announcement: $150

A nice quantity of small photo prints can be added to a collection, creating an incentive to get prints of multiple poses for the home or for gifting. Having a great description for the collection with features, benefits, and uses can help with decision-making.

The Classic Collection $890

The Classic Collections is a family favorite. It includes a small wall portrait for the family gallery and an assortment of small prints. Get all your favorite images in print for home, the office, and for gifting to family! 

1 – 16×20 Print Mounted on Art Board

2 – 8x10s, 4-5x7s, 2-4x6s

Digital Copies of All Printed Images Included

SAVE $200+ off the à la carte pricing.

As far as the cost of goods, small photo prints are a great product with the potential for nice profit margins, so don’t think they can’t stand alone. Here’s an example of a small print collection for a high school senior. 

The Senior Highlight Collection $990

The Highlight Collection has a little of everything: large and small gift prints, digital copies, and announcements. You’ll be sure to get all the favorite poses in print for display and gifting.  

4 – 8x10s, 6 – 5x7s, 2 Sets of 2 – 4x6s

Digital Copies of all Printed Images

BONUS – 50 Graduation Announcements

SAVE 40%+ off the à la carte pricing.

 The Entry Offer Strategy

Pricing is only one part of the equation. How you bring clients into the sales process matters just as much. This is where the entry offer strategy shines.

Imagine promoting a “Session plus one 8×10 gift print for $295.” It feels approachable, and clients know they will receive something tangible no matter what. The real opportunity comes during the image or gallery reveal.

If you do in-person sales, start by showing the included 8×10, then present the same image as a 16×20 or 20×30 on a wall. The difference is striking, and most clients immediately see the value in upgrading. If you don’t meet clients in person, you can make a mock-up example of some favorite images on their walls by asking for cell phone pictures of their living space or use stock images of rooms to create interest in something for the walls. 

The key is to let the 8×10 act as a credit. If the 8×10 is valued at $150 and they choose a 20×30 priced at $450, that $150 applies directly. Instead of feeling like an extra expense, the upgrade feels like a natural progression. When customers are interested in trading up, mention the price with the credit applied. The 20×30 is only $300!

Once the wall portrait is chosen, you can return to the small prints by suggesting they make wonderful holiday gifts or keepsakes for family. By this point, clients are already invested and are often more than happy to add extras.

So, can small prints lead to big sales? The entry offer strategy shows us that they certainly can.

VIP Event Campaign Example

Here is an example of a marketing campaign using small prints as an incentive, framed as an exclusive VIP event.

Objective: Get clients in for a special, limited (possibly holiday or seasonal) experience while encouraging upsells to larger wall art or print packages.

Campaign Details:

1. Offer:

   • Exclusive Limited Sessions Available for VIP Event for $295
   • Includes one 8×10 gift print of their favorite image
   • Additional prints and wall portraits are available for upgrade

2. Marketing Messaging:

   • “Join our exclusive VIP Event and capture memories that will last a lifetime. Your session includes one 8×10 gift print — perfect for family gifts, office desks, or holiday cards.”
   • “Start with a gift print and upgrade to wall portraits that will be cherished for years to come.”

3. Email/Social Media Funnel:

   • Email 1: Announce the VIP event with limited spots. Emphasize the included 8×10 as a ready-to-gift print.
   • Email 2: Share sample wall mockups showing how the same image can be enlarged to 16×20 or 20×30 for living room displays. Highlight that the 8×10 counts as credit toward larger prints.
   • Social Post: Carousel showing 8×10 on a desk vs. the same image as wall art, captioned: “Your memories can be small gifts or statement pieces.”

4. Sales Strategy:

   • At the VIP event reveal, present the 8×10 first, then show mockups of larger prints and wall portraits. Use the 8×10 as a credit toward upgrades.
   • Offer a small gift-print bundle for grandparents and family to complement any larger wall portrait purchase.
   • If you don’t do in-person sales, have samples of different sizes at the session. Require clients to send one image of where they might like to display a larger print. Create a VIP mock-up for their gallery.

The included small print removes purchase hesitation and feels like an immediate reward. Once clients see the image in larger formats, they are more likely to invest in wall portraits because they already have a tangible starting point.

Creating a Positive Client Experience

Small prints can work as the perfect surprise gift, creating client delight! As mentioned, the cost of goods for small prints is quite reasonable and worth your investment to show gratitude to your customers. Surprise clients with a complimentary 8×10 of their wall print or throw in a few 5x7s of the kids as a special thank you. A small gesture goes a long way. And for less than a cup of coffee.

Can Small Prints Lead to Big Sales?

Yes, they can, and in fact, they might be one of the strongest tools in your sales process. By reframing small prints as extras, pricing them strategically, and using them as credits in an entry offer, you can transform a simple 8×10 into a stepping stone for larger, more profitable orders. The key is guiding clients to see small prints as extras while showcasing big wall art as the true way to enjoy their portraits.

This blog was written by Maureen Miller, CPP, contributor for McKenna and contributor to marketing and client experience at Zookbinders. With 25+ years as a professional photographer, Maureen owns and operates her successful studio, Maureen T Miller Photography. She is an advocate for making money and doing what you love. Her motto is, “Photography is a BIG DEAL!”

Images by Maureen T Miller Photography and Denise Watrous Photography.

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When it comes to presenting your clients’ most cherished memories, every detail matters. The presentation of the prints is just as important as the images themselves. That’s why McKenna offers professional photo Album Boxes designed to elevate your beautiful Integrity Albums. These handcrafted boxes protect, personalize, and enhance the experience of receiving a photo album, turning it into an heirloom your clients will treasure for years.

Why Choose Professional Photo Album Boxes?

• Perfectly Sized Options: Available in 8×8, 10×10, and 12×12, our Album Boxes are built to house Integrity Albums securely.
• Luxury Materials: With over 40 material options to choose from, you can customize the visual presentation. Match the cover material of the Integrity Album for a seamless look or choose a contrasting material to create a striking pairing.
• Personalization Options: With imprinting available on select cover materials, you can customize your Album Box for a truly unique finish. Choose from Front Cover, Middle Center, Bottom Center, or Bottom Right placements. If you want something a little more personal to your client, design a fully customizable photo cover for your Album Box instead.
• Fast Turnaround: At McKenna Pro, your professional photo Album Box is crafted and ready to ship in as little as 3 days or less.

Benefits for Photographers of Upselling Album Boxes

Adding professional photo Album Boxes to your product lineup isn’t just about packaging. It enhances client satisfaction and creates opportunities to increase your sales.

1. Boost Your Sales: Pairing an Integrity Album with a custom Album Box increases your average order value while giving clients a luxurious upgrade they’ll love.
2. Long-Term Protection: Album Boxes protect albums from dust, scratches, and wear, ensuring they remain in pristine condition for years to come.
3. Display-Worthy: A material or photo cover Album Box transforms the presentation into a beautiful display piece, making the album itself part of the home’s décor.

Presentation Matters and Completes the Experience

Your clients trust you to deliver timeless images. They invest in their Integrity Album because they value quality and timeless design that only you can provide. Pairing it with an Album Box, you’re protecting that investment and creating a complete storytelling package. By offering your services and the final printed product, you ensure the highest quality to elevate your work and strengthen client satisfaction for years to come.

Images by David Beckham Photography and Eleanor Kathryn Photography.

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McKenna’s will meet your highest demands and quality standards in post-production. Our color management, color correction, and photo editing services will complement your images. Whether you’re looking to enhance skin tones, adjust colors for accuracy, or engage in more extensive retouching, our team has the skills and experience to deliver exceptional results. Our professional approach to photo color correction accurately reflects the intended colors and tones.

The Art of Photo Color Correction

Effective color correction enhances the overall quality in professional photography. Sometimes colors can appear washed out, oversaturated, or simply inaccurate due to various factors such as lighting, camera settings, or the environment. Proper color correction not only improves the aesthetic appeal of images but also ensures that they convey the right mood and message that the photographer intended.

What Are the Benefits of the Color Correction Services at McKenna?

Achieving accurate skin tone in portraiture is one of the most essential aspects of McKenna’s color correction.

Properly rendered skin tones and harmonious color palettes enhance the viewer’s connection to the photograph, conveying warmth, authenticity, and a sense of personality. Capturing the subtle undertones in skin is crucial, and our color correction specialists pay close attention to these nuances. By adjusting the brightness and contrast, along with the red, green, and blue channels, we ensure that skin tones appear natural and vibrant, eliminating any unwanted color casts.

Our Process

Our highly trained color correction specialists carefully adjust each image, paying particular attention to skin tones in order to achieve the best color, density, and contrast while adhering to our professional standards. The process includes:

• • Basic Density Adjustments: Correcting the overall exposure to ensure that images are neither too dark nor too light.
  • White Balance Correction: Adjusting the colors to remove any unwanted tints, ensuring that whites appear as true whites, and other colors are accurately represented.

By evaluating each image individually, we help achieve a cohesive and polished look across your entire set of images.

Pricing and Availability

McKenna’s color correction service is available on every image and is charged on a per-order basis. This allows color correction to be applied to all photos in the entire order with a single click, ensuring a consistent look across all your photos. Whether you have a small handful of images or hundreds, you can find our current pricing for color correction here.

Does McKenna Offer Retouching?

Yes! In certain situations, consider adjustments that go beyond color correction. For instance, a portrait featuring multiple people may need more specific color correction or photo editing for each individual; McKenna’s photo retouching professionals can assist with this. Our Photoshop experts can enhance and resolve almost any image issue within two to four business days. Whether you need standard blemish removal or a complete photo makeover, we’ve got you covered. Next month’s blog will discuss our digital editing services and how to order them.

Master Color Correction for Your Images

Many photographers prefer to handle their own color correction as it’s a valuable part of the creative process. By taking control of in-camera color balance, you ensure that every detail reflects your artistry exactly as you intended. Learning to fine-tune tones and maintain consistency across sessions strengthens your color accuracy.

If you are interested in improving your color accuracy and calibration, McKenna has several resources for you. To get started, refer to the article, “The Importance of Color Calibration for Photographers”, and the “Step-by-Step Monitor Calibration” video. For inspirational webinars on color, we recommend starting here and watching other previously recorded McKenna Live webinars.

This blog was written by Eric Garcia-March, our in-house Photography Education Specialist. Prior to McKenna, Eric was a commercial photographer for over 15 years and taught classes at the Image Processing and Multimedia Technology Center in Spain and post-production classes at the Fashion Institute of Technology in New York City.

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Why Offer Banners and Posters?

Banners and posters are more than just prints; they are community builders, spirit boosters, and keepsakes that make athletes feel like stars. For photographers, they are an easy, high-demand add-on that can boost your revenue, increase your bottom line, and expand your brand presence. Add your logo to banners and posters, and watch your business become more recognizable in the community. These products not only add value to your team sessions but also keep clients coming back year after year, making them a smart investment for both your business and your clients.

Sports Banners and Vinyl Banners

Banners are a best-seller for sports photographers, and it’s easy to see why. McKenna offers two options to fit your clients’ needs:

• • Sports Banners – Super smooth material that blocks out light from shining through them. Best for indoor use.
  • Vinyl Banners – Durable enough for both indoor and outdoor display.

Banners at McKenna are available in a variety of sizes, starting at 24×36 inches. Banners are perfect for showcasing everything from individual portraits to full team shots. Whether they’re hung along the football stadium fence, displayed in the gymnasium, or placed around the school or community, banners create a bold and lasting impact. Personalize banners with details like the athlete’s name, team, year, position, or even a team slogan, making them a keepsake that players can treasure long after the season ends. They’re also a fantastic way to honor senior athletes or boost school spirit at pep rallies and events. Each banner comes with grommets for easy hanging.

Posters for Teams & Players

Another winning product for the season sports photographers is McKenna’s 12×18 Posters, printed on high-quality gloss card stock. These are available as 1 or 2-sided posters, with a minimum order of 10. Take advantage of our quantity break discounts, and get 1-sided posters as low as $0.75 each when you order in bulk!

Posters are a smart way for teams to share their pride with the community. Display them in local businesses, schools, or event venues to promote games and show support. Individual players also love using posters as handouts for friends and family, who can proudly wave them in the stands. With quantity pricing, the more you order, the more you save—making posters a profitable addition to your product line.

Make This Season Unforgettable

This sports season, give your clients more than just great photos; give them products that bring teams, families, and communities together. Order your Sports Banners and Posters today!

Images by Joshua Hanna Photography. Purchase these template designs at Josh Hanna Photo Design. Designs featured include: “Media Panels”, “Simply Smoke v2”, “Plastered”, “Cluttered”, “X”, and “Ghosted”.

The post Score Big This Season with Sports Banners and Posters appeared first on McKenna.

Selling printed artwork helps your clients turn fleeting moments into heirloom-quality décor they will see every day, not just when they are scrolling. There are many types of printed products to help your clients display their favorite images, and creating that heirloom doesn’t mean having to offer something super traditional, like mounted photos or canvases. When it comes to one-of-a-kind wall art, metal photos are a great product to offer because of their modern aesthetic and visual impact. Which is why these 5 hot tips for selling Metal Prints will come in handy!

McKenna’s Metal Prints for Professional Photographers

When you offer Metal Prints, you curate products that set the bar for quality, and only a professional printing lab can achieve that standard. Consumer products and discounted big-box printing options don’t cut it. When partnering with McKenna, you know that the quality of the elements that go into printing, along with the expertise of an experienced production team, will deliver your images in their best form.

For years, McKenna had been known for and perfecting all the ways that they deliver pictures on metal. To create stunning metal photos, McKenna uses a high-heat dye sublimation process. Images are infused into premium ChromaLuxe aluminum for stunning depth, vibrant color, and lasting durability. This process creates rich colors and incredible clarity with a depth that feels almost three-dimensional.

With surface options including glossy, semi-gloss, matte, or metallic, photographers customize each print to the mood and style of the image. Using our 5 hot tips for selling Metal Prints means matching the image with the customization. For instance, a romantic wedding image would look great with a metallic finish, allowing some of the metal sheen to come through. This style creates a soft, ethereal look. On the other hand, a high school senior in bold images at a skate park deserved the vivid impact of a glossy finish. Add a Metal Flush Frame or a Float Frame to these prints, and they are ready for the family gallery.

Displaying Custom Metal Prints

Speaking of ready-to-hang Metal Prints, McKenna offers multiple display options for metal photos. 

Metal Hanger

This is the standard option that comes with every Metal Print, featuring a metal sawtooth hanger and clear wall bumpers for easy hanging. This is great for a collage of several prints. The bumpers help keep things in place.

Stand Out Mount

This mount allows the print to hover off the wall by either ½” or 1”, and the size varies based on the print. The three-dimensional look of the standout mount makes an impact. 

Float Frames

A more premium option, a Float Frame wraps around the metal housing the print in a finished edge that looks more sophisticated. 

Metal Flush Frames

When a traditional wood frame does fit the décor, but you want a finished edge, a Flush Frame is the answer. The Metal Print sits flush atop a one-inch black or silver frame.

Easel Back

This option allows the Metal Print to be displayed on a tabletop or shelf, providing a free-standing display for smaller print sizes. They make great gifts.  

Post Stand Out Mount

This mount utilizes stainless steel posts to create a floating effect, giving the print an industrial feel. With an industrial look, this edgy style is perfect for commercial spaces. 

Rod and Rings

This option has a causal bo-ho feel. Think string lights and wall tapestries. Rings connect the metal photo to a rod attached to the wall. Great for a lifestyle family portrait. 

5 Hot Tips for Selling Metal Prints

Photographs printed on metal are not your average wall art. They offer bold color, sharp detail, and a sleek, contemporary finish that elevates any image. The characteristics of Metal Prints are great for photographers and their clients. Whether it is a high-energy action shot, a romantic portrait, or a serene landscape, custom metal prints let your images shine with impact. Now that we’ve covered the process, finishes, and options for metal photo prints, let’s look at some great ways to get clients interested in investing in these stunning works of art!

1. Talk the Talk!

Custom Metal Prints are simply stunning. However, no one is going to know about these fabulous characteristics unless you talk about them. So be sure that you are sharing all the descriptive words you have for them on brochures, on your website, and on social media. Don’t use the clinical industry speak about dye-sub printing. Use exciting, expressive, and emotional words to amplify just how special these prints are.

Take a cue from ordering at a restaurant. Don’t just ask, “Would you like fries with that?” Tell clients, “Nothing is more classic than a burger with fries, and our special seasoning and the fact that we fry the potatoes twice in duck fat to make our signature side dish, Luxe Fries, a must-have with your wagyu burger.” 

So rather than, “Would you like the 16×20 on canvas, or on metal?” Try, “Our stunning designer series metal wall prints, with bold colors and a semi-gloss finish, truly elevate your family portrait to a modern work of art.”

2. Show Them Off

All the words in the world can’t top seeing a Metal Print in person. Having a sample to show is a must. Since many people don’t regularly make photographic prints of their images, chances are, they may have never seen a photo printed on metal. When clients see vivid colors with deep contrast and sharp details, they’ll understand the uniqueness of having a Metal Print. Experiencing the lightweight durability, display options, and different finishes in person gives them the opportunity to consider how they would like their metal wall art to look.

If you don’t meet with customers in person, you can have a collection of detailed images on your website and social media. Create videos to tell the story of why metal prints look so impactful when displayed. Capturing customer reaction when unboxing or hanging their metal images, along with client testimonials, goes a long way in setting the stage for purchasing.

3. Campaign with Metal Prints

Marketing with printed products guarantees a print sale, and it opens up the opportunity for add-ons and upgrades. Metal Prints pair well with a variety of session types and events. When offering an image on metal with a special session, make the offer simple and create a sense of urgency. Here are a few ideas.

• Santa Sessions: Offer a complimentary 8×10 Metal Post Easel Print for the first 5 bookings. These prints can be used with holiday décor year after year.
• Pet Sessions: May is National Pet Month! Book your pet’s session during our Special Pet Event on May 23 and get a 12×18 stunning Metal Print of your beloved fur baby!
• Sportraits! Celebrate your athlete on the field with an outdoor action session or a stylized portrait session. Each session includes a vivid Metal Curve print that showcases the impact of each player’s talent!
• Wedding Wall Art: The Contemporary Collection includes a 3-piece Metal Print Cluster featuring a 20×20 and 2-12×12’s or a 4-piece 12×16 cluster.

4. Exhibit!

Need to show people your images printed on metal? Bring your work to the masses. For example, connect with local galleries, cafés, pubs, salons, public buildings, community colleges, or co-working spaces to see if displaying your work might be a fit.

If your collection of Metal Prints has a theme, like high school seniors, bar or bat mitzvahs, action shots, or landscapes, you can send a visual message about your specialty expertise and who you deliver your professional images to. Imagine being sought after for your talent and your metal wall art.

5. Business to Business

Similarly, if your photography focuses on the commercial or corporate side, Metal Prints can help define your niche. Photography that fills corporate spaces has to be expertly crafted and skillfully displayed. Think, manufacturing, real estate, or medical offices. Metal Prints of the business hanging in the business are branding gems. Here are some ways to incorporate Metal Prints into commercial jobs.

• Include a Float Frame Metal Print for the office of the CEO or a short list of executives.
• When storyboarding the photo shoot, plan a few hero shots that you would prefer displayed in the lobby.
• When executives update their professional images, include a set of Metal Business Cards as a client gift.

Stand Out!

Today, images are everywhere. How do you make the most memorable and impactful ones stand out for your client? Metal photo prints turn great images into experiences! With their sleek finishes and modern style, they transform images into gallery-worthy pieces. Implement our 5 hot tips for selling metal prints, and you’ll ensure the memories you capture and the art you create make a statement people will truly appreciate. Metal Prints from McKenna are a premium product with high emotional and visual impact. Having samples, using expressive language, and creative marketing can get Metal Print noticed. Additionally, special promotions and partnerships can turn Metal Prints into both a profitable product and an unforgettable client keepsake.

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This blog was written by Maureen Miller, CPP, contributor for McKenna and contributor to marketing and client experience at Zookbinders. With 25+ years as a professional photographer, Maureen owns and operates her successful studio, Maureen T Miller Photography. She is an advocate for making money and doing what you love. Her motto is, “Photography is a BIG DEAL!”

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Senior Image by Joshua Hanna Photography.

The post 5 Hot Tips for Selling Metal Prints appeared first on McKenna.

McKenna offers two highly sought-after personalization options: imprinting and gilding. These subtle yet captivating personalization enhancements not only elevate the appearance of the Integrity Album but also add lasting value to what is already a cherished keepsake. Let’s explore how these add-ons can transform a beautiful book into a truly unforgettable professional photo album.

Foil Gilding for a Luxe Finish

Gilding is a timeless technique that adds a luxurious touch to the edges of your Integrity Album pages. After the pages are printed, mounted, and trimmed to perfection, a foil material is carefully applied to the edges. This results in a sleek, shimmering border that enhances the look of your professional photo album from every angle.

At McKenna, we offer gilding in five popular foil colors:

• • Black
  • Rose Gold
  • Copper
  • Gold
  • Silver

Each finish offers a unique effect, whether you’re aiming for soft sophistication or bold contrast. These gilded edges not only complement your album design and cover selection but also add a layer of polish that clients will immediately notice.

Imprinting Details That Matter

When it comes to personalizing the cover or end leaf of your professional photo album, it’s the small, intentional details that matter. Imprinting adds a layer of personalization that elevates your McKenna Integrity Album and Album Box to a truly meaningful keepsake.

McKenna offers three elegant font styles for imprinting:

• • Modern
  • Italic
  • Script

These fonts were selected to suit a wide range of photographic styles—from clean and editorial to timeless and romantic. You can imprint one or two lines of foil-stamped text on the cover or end leaf using your chosen font and foil color. This gives you the flexibility to include names, dates, short phrases, or anything else that helps tell your client’s story.

For photographers who want a little more creative customization, McKenna also offers custom die imprinting! This is perfect for monograms, unique designs, or even your studio’s logo. A custom die is a metal stamp created specifically for you that can be used to press your unique design into the cover or end leaf with foil, creating a professional, high-end look that strengthens your brand and enhances the client experience. If you’re interested in creating a custom die for your photo albums, reach out to our team, and we’ll walk you through the process.

Whether you’re highlighting a couple’s initials, a baby’s birthdate, or your studio branding, imprinting adds a luxurious touch that clients will notice and appreciate every time they open their Integrity Album.

What Are Photographers Saying About Gilding and Imprinting?

Jen Lewis of Jen Lewis Photography in Blairstown, IA:

“One short phrase can hold a lifetime of meaning. “One Journey Ends, Another Begins” perfectly captures the bittersweet moment when high school closes and a new chapter full of opportunities opens.

That’s the beauty of imprinting, its simplicity. Unlike a photo, it’s a few powerful words that instantly take you back. It can be as simple as your name and graduating class year, or a phrase that shaped you and you’ll never forget.

An album filled with these memories isn’t just pages and pictures, it’s a story you can hold onto forever.”

Bridgette Kelly of Bridgette Kelly Photography in Mascoutah, IL:

“I love using McKenna’s imprinting on my Integrity Albums because it adds that extra personal touch. Having my logo beautifully imprinted in foil on the back of each client’s album not only elevates the design with a luxurious finish, but also ensures that when they share it with friends and family, my brand is showcased in the most elegant way.”

Jodi Major of AFH Media in New Cumberland, PA:

“I love being able to offer gilding and imprinting options to my clients when they order their albums. Such a classy addition and beautiful way to personalize their memories.”

“Seeing is Believing”; Showcase Your Professional Photo Album

Words can’t capture the craftsmanship and impact of a professionally designed photo album, but a sample can. Order your McKenna Integrity Album today and showcase the difference quality makes.

Choose your favorite full wrap leather cover, or upgrade to a striking Metal or ChromaLuxe Photo Cover paired with a luxurious leather spine and back. Enhance the presentation with elegant page gilding and custom imprinting to create a lasting impression. Don’t forget to complete your client’s print collection by adding an Album Box, Image Box, and Folio with matching imprinting for a cohesive presentation.

These luxurious upgrades are more than just add-ons. They’re the finishing touches that make your professional photo albums truly unforgettable. Let your clients experience an Integrity Album by showing them a sample of your work. Watch them be inspired to invest in their one-of-a-kind heirloom and increase your bottom line.

Images by Shirk Photography, Eleanor Kathryn Photography, and Jen Lewis Photography.

Reminder About Gilding: Like all finely finished materials, gilding may naturally show signs of wear over time with regular use and handling. This gentle aging is part of the charm and proof that the album is loved, shared, and cherished by the client and their loved ones.

The post Professional Photo Albums with Gilding and Imprinting appeared first on McKenna.

Offering framed prints can add a lot of value to what you already do, plus offering services helps boost your customers’ experience. Most clients don’t know where to start when it comes to printing and framing their images, especially Gallery Wraps and Metal Prints. While these items are ready to hang on their own, understanding what Float Frames are allows you to offer an upgraded look to professionally printed images.

The Benefits of Float Frames

Let’s be honest, for a professional photographer, there’s something incredibly satisfying about seeing your work in print, and better yet, framed. A well-framed image has an impact. Frames elevate imagery in a way a screen just can’t match.

While printed products like canvas wraps and metal prints come ready to hang, they often lack that finished, intentional look that something like a Float Frame provides. What might feel casual or even a bit raw as a bare canvas or metal sheet suddenly looks like a true piece of art.

With Float Frames from McKenna, images become part of someone’s home decor. They are more than a collection of photos; they become gallery pieces.

If you are not offering framing on metals and canvas now, here are some things to consider.

1. By providing ready-to-hang artwork, you’re saving clients the time and hassle of having to shop, purchase, and DIY their framing. You’re also ensuring that your work is shown off the way it deserves to be — professionally printed, beautifully framed, and displayed with care.
   
2. There’s also a big benefit on your end: framed prints typically bring in a much higher profit than digital files alone. You’re not just selling a file—you’re selling a finished product. Something people can touch, see, and admire every day on their walls. It turns your photos into art.
3. Float-framed prints can be your brand’s unique offer. They help set you apart. Many photographers stick to digital delivery, so when you provide beautifully packaged, ready-to-hang artwork, it positions your brand as more premium and thoughtful. You’re offering a full experience, not just a shoot and a download link.

What Is A Float Frame?

Framing is an upsell; however, frames do have a perceived value. Canvas Gallery Wraps and Metal Prints can feel like an easy solution for wall art. But if you want to offer your clients something that feels more polished, timeless, and aligned with a higher-end experience, Float Frames can make a big difference. In addition, Float Frames also work with Art Blocks, Canvas Mounted on Masonite, and Fine Art Prints from McKenna.

So, what are Float Frames? A Float Frame surrounds the artwork with just a bit of space between the print and the frame’s edge, giving it the appearance that it’s “floating” inside the frame. It adds depth, dimension, and structure—which instantly elevates the piece.

Float Frames are available from McKenna in three color finishes: maple, white, or black. Sample sets of the frame corners are available. The Float Frames for 1/2″ Art Blocks and Fine Art Prints are 1 1/4″ deep, 3/8″ thick. Float Frames for Gallery Wraps are 2″ deep, 1/2″ thick. Prints are floated inside the frame with a 1/4″ air space between the image and the frame’s inner edge. All frames have a dust cover backing and a wire hanger, so they are ready to install on delivery.

Why Float Frames Work

Float Frames are a significant step up from frameless options like bare canvas or metal prints. While those can be convenient, they sometimes feel unfinished or out of place in certain home styles. 

From a client’s perspective, Float Frames:

• • Eliminate the need to shop for framing.
  • Add polish without overpowering the artwork. 
  • Enhance the overall presentation, making the image feel intentional and permanent.
  • Are ready to install.

For Photographers, Float Frames;

• • Create a gallery-quality finish that helps images stand out in clients’ homes.
  • Make wall art seem more permanent, more considered, and more valuable.
  • Helps deliver a full-service experience.
  • Are easy to order from McKenna and don’t affect product turnaround times.
  • Can add significantly to sales averages.

The Investment is Worth It!

Offering prints with Float Frames isn’t just about making more money (though that’s definitely a perk); it’s about giving your clients something complete, tangible, and lasting.

So when you offer Float Frames, you’re not just selling a product—you’re solving a problem your clients didn’t even realize they had until they’re holding that Art Block or a Canvas Mounted on Masonite, asking themselves, “Now what?”

Here are some ways to incorporate Float Frames into product offers.

This or That

When offering canvas and metal stand-alone wall art, list the unframed and framed prices next to each other. Be sure the variance between the two options is enticing. It’s only $X to get the upgrade. This may mean increasing the price of the standalone to close the gap. Get the COG (cost of goods) on the framed piece set first so that your profit margins are appropriate.

Limited Offer

Use Float Frames as incentives to book special event sessions. For instance, the first 5 beach sessions booked in June get a complimentary Float Frame on any Canvas Gallery Wrap 24″ or larger. The Float Frame is a loss leader in the offer, but the likelihood of making up for that on a family beach session is high.

All Inclusive

Only offer framed wall art. For any printed product, 14″ or larger, framing is “included”. Calculate all the costs together, and that’s the all-inclusive. This can make your services stand out, while not for everybody, it certainly can be for those who like a refined and finished gallery piece.

Clients invest in photography because they want to preserve memories and enjoy them every day, not because they want another project. When you hand them a finished print in a Float Frame, you take all of that pressure off. They are ready to experience the joy of instantly seeing your work in their space, beautifully presented—no errands, no guesswork, no stress.

So, what are Float Frames from McKenna? They are a way to add to the presentation of gallery prints that helps shape the perception of their value.

When you include a Float Frame, you’re showing your clients that every detail matters—not just the image itself, but how it lives in their home. It’s a subtle but powerful way to reinforce your brand as someone who delivers not just photos, but finished, lasting artwork.

This blog was written by Maureen Miller, CPP, contributor for McKenna and contributor to marketing and client experience at Zookbinders. With 25+ years as a professional photographer, Maureen owns and operates her successful studio, Maureen T Miller Photography. She is an advocate for making money and doing what you love. Her motto is, “Photography is a BIG DEAL!”

Bridal Portrait Image by Paris Mountain Photography.

The post What Are Float Frames From McKenna? appeared first on McKenna.