As far as sales strategies for photographers go, pre-selling is a win for both photographers and clients. Pre-selling helps steer clients to products they’ll love in advance of their session. Plus, this gives photographers a predictable sales average as well. In addition, pre-selling invites additional product purchases after the client selects their images for their original products. 

Instead of waiting until clients see their photos, you can create attractive packages that they purchase upfront. This gives you financial security, sets the expectation that prints and albums are part of the process, and makes it easier for clients to buy more later. By offering popular products and pre-sale pricing incentives, clients will know what they are investing in and where they can add on once they see the finished images. 

Why Pre-Selling Print Collections Works

Many photographers want to add products like Metal Prints, Folios, and Canvas Prints to their pricing catalog but struggle to find the opportunity to make the offer. For those who do in-person sales or image reveals, the ordering appointment is the place to shop. However, if your business model doesn’t include in-person sales, this sales strategy for photographers can work virtually or through an online shopping experience.

Pre-selling can be the way to introduce customers to product options. Learning how to pre-sell collections can also elevate the photography experience for clients. Not only are they looking forward to seeing their gallery, but they are also looking forward to selecting images and seeing them in print! Pre-selling to clients will take a little preparation, but the payoff is worth it. Here are some ways pre-selling can be beneficial to photographers.

Guaranteed Income

You secure a minimum sale before picking up your camera. For example, if a family pre-purchases a $500 collection that includes wall art and a set of gift prints, you know your baseline income before even starting the session. This creates peace of mind and removes the stress of wondering what clients will order.

Anchors Expectations

Clients enter the session already planning to receive tangible products, not just digital files. When someone pre-purchases a holiday card collection or a newborn album, they anticipate those products as part of the process. This shifts the mindset from “maybe I’ll buy something” to “I’ve already invested, so I know what’s coming.”

Encourages Upgrades

Once the money is spent, clients often forget the “sting” of the payment, making them more likely to add extras later. A couple who has already purchased a wedding album may decide to add a few extra spreads, a parent album, or a framed print once they see their favorite images.

Opportunity For Add-Ons

Pre-sold packages can fill real needs such as holiday cards, wall art, or heirloom albums, while also encouraging families to complete their collection with add-ons. A family who starts with a wall gallery set may come back asking for an extra framed print to match or a small keepsake album for grandparents.

Pre-Selling Sales Strategy for Photographers

Whether you focus on photographing newborns, seniors, pets, or events, there is an opportunity to offer print collections alongside your session. We talked about this in our blog, Creating Marketing Campaigns Around Printed Products. However, pre-selling doesn’t have to be focused on one special event.

However, pre-selling doesn’t have to be focused on one special event. With this sales strategy for photographers, pre-sold products can be the differentiator in your brand. 

For Example:

“At Babies & Butterflies Studios, all our newborn sessions include a 5×7 soft cover book.”

“Couples who hire Birch & Branch Weddings get a choice between a 16×20 Framed Canvas or Metal Print for each collection.”

“At Powered to The Pet Photography, each session includes a Wood Display Block of your favorite furry friend.”

“All Christmas Tree Sessions and North Pole Portraits include a Metal Photo Ornament and a $200 Print Credit.”

Pre-Selling With Events

Wedding, Mitzvahs, Anniversary Parties, Engagement Parties and even Corporate Events can all have printed products included with their photography services. Pre-selling print with an event is a sales strategy for photographers who may not have much interaction with clients after their services are completed.

With events, there are so many opportunities to capture images that are meaningful to your client and their families. Including printed products with photography services answers the “What do you do with all these images?” question. Additionally, one of the reasons to add the printed products to the collection before the event is to create value and encourage add-on sales afterwards.

Here’s an example of what you might include in an event collection.

A Professional Wedding Album – Include a set number of images.

• • • Opportunities to add more images and upgrade the album cover
    • For corporate events, there is an opportunity to add more albums as a gift to VIP attendees.

Parent Albums – Smaller companion albums couples can gift to parents.

• • • Include a set of two with the option to add on for grandparents.

Wall Art – A photographic print in a small to medium size.

• • • Opportunity to upgrade from print to Canvas or Metal, add framing, select a larger size, or duplicates.

Save-the-Date or Thank-You Cards – Designed from their engagement or wedding images in a set amount.

• • • Opportunity to add on more cards.

Gift Print Credit – Add a small collection of traditional gift prints; 2-8×10 and 4-5x7s

• • • Opportunity to order additional small prints as thank you gifts for special guests.

How to Pre-Sell Print Collections with Portrait Sessions

Portrait photographers can leverage seasonal needs, gift-giving occasions, and home décor trends to create collections that give sessions added value and open the door to additional product sales. Of course, special holiday promotions can include a small print or gift item like an ornament, but a more robust collection feels like the beginning of an experience, not just a giveaway to get clients in the door. Not that there’s anything wrong with that concept—that’s just a different blog topic. 

Here are some ideas for collections that can be pre-sold for different session types. Think of these pre-sold collections as a starting point for the final sale. You may want to highlight a discount off your a la carte pricing to entice customers to commit up front. Help to build on the benefit of a pre-sold print collection by listing which different products can be used.

When creating these collections, be sure to figure in the cost of goods, services, and your profit margins when setting the prices.

Fall Family Sessions:

The Gallery & Gift Collection 

1-16×20 Photographic Print – For the Home

2-8×10 and 2-5×7 prints – For Gifting

This collection has a little of everything and room to add on more gift prints, additional canvases, and holiday cards.

High School Seniors:

The Senior Special

25-5×7 Grad Announcements – For Sharing

1-8×10 Easel Back Metal Prints – For the Office

1-5×7 Easel Back Metal Prints – For Gifting 

There is an opportunity to multiply those announcements and gift prints.

Newborns

The Sweet Pea Collection

1-11×14 Canvas Art Block – For the Family Gallery

25-4×6 Birth Announcements – For Sharing

2-5×7 Prints – For Grandparents

This collection created a repeat customer as they added Canvas Art Blocks from each of the baby’s milestone sessions to their family gallery.

Extended Family Sessions

The Generations Collection

1-16×20 Gallery Wrap – For the Grandparents

$300 Print Credit – For Additional Family Prints

The collection allows for an upgrade to the size of the canvas wrap, framing, and more copies for families to display in their homes.

How to Pre-Sell Print Collections and Boost Sales

Getting the client to invest in a session before seeing their images might seem tricky. However, focusing on the benefits of having a collection to fulfill with great images may shift client’s thinking about the importance of their session. This session is going to go on their walls, this session in going to be sent as a gift to grandparents. Knowing these images won’t just be spending time in the cloud, may make them more thoughtful as they prepare for a session, and as a result, this can lead to getting images.

Think of the opportunity to pre-sell a collection as an opportunity to help clients. Pre-sold collections should meet a customer’s need, or a need they didn’t realize that they had. Pre-selling 3-20×30 metallic prints might not seem helpful to a growing family, but one small wall portrait might be the start to something bigger or a repeat customer. If clients have plans in the future to print photographs for family, why not include Metal Prints with Easel Backs so your customers have finished products to deliver to their loved ones?

Here are some tips for pre-selling print collections.

Bundle Common Needs

As mentioned, make your offer make sense. Include items that fit the session and the potential need. New babies need birth announcements, families need wall art, and seniors need albums for all their favorite images.

Offer Incentives

Give special pricing only for pre-purchased collections. For example: “Save 15% when you pre-purchase your print collection.”

Position It as Smart Planning

Frame pre-purchasing as helping clients check something off their to-do list early. “Buy your holiday cards now and you’ll thank yourself in December!” 

Something to Be Desired

Pre-sell enough to secure your minimum sale, but leave plenty of room for upselling once clients see their images. Be sure your pre-sold collection leaves the door open for more. If this feels too “sales-y”, rethink that! You are helping! If 25 holiday cards aren’t enough, you can offer more. If an 11×14 print is too small, you can help find a size that is right. 

Make It Tangible

Show samples of albums, cards, or framed prints during the booking process to help clients visualize their purchase. If you don’t do in-person sales, have beautiful product images, printed and digital brochures, and a great online purchasing set up to get customers interested in more.

Learning how to pre-sell print collections is not about being pushy; it is about guiding clients toward meaningful products they will treasure while ensuring your business thrives. Pre-selling is a fairly easy sales strategy for photographers to implement. By bundling smartly, offering incentives, and positioning pre-purchases as both practical and special, you create a win-win: guaranteed sales for you and lasting heirlooms for your clients.

This blog was written by Maureen Miller, CPP, contributor for McKenna and contributor to marketing and client experience at Zookbinders. With 25+ years as a professional photographer, Maureen owns and operates her successful studio, Maureen T Miller Photography. She is an advocate for making money and doing what you love. Her motto is, “Photography is a BIG DEAL!”

Images by Maureen T Miller Photography.

The post How to Pre-Sell Print Collections and Boost Sales appeared first on McKenna.

When I’m not behind the camera, I’m a proud wife to a first responder, dog mom to Cooper, Gordie, and our newest addition Marvel, and a very proud auntie. Life is full and busy—just the way I like it!

A Personalized Experience from the Start

Every client who walks through my studio doors begins their journey with a personal consultation. Whether it’s in-person at the studio, over the phone, or via Google Meet, I find it incredibly valuable to connect face-to-face (or screen-to-screen!). This meeting allows me to get to know their personality, hear their vision, and also gives them a chance to meet me. I want to make sure we’re a great fit—because that’s when the magic really happens.

With my seniors, these consultations go even deeper. I walk them through the entire experience—from the session fee and what that covers (session planning, extra props like smoke bombs or confetti, etc.) to building the overall vibe of their session. We carefully plan locations, outfits, and moods to make sure every image is a reflection of who they truly are.

I always emphasize that my editing style is timeless and natural—I want my clients to look and feel like themselves, just on their best day.

Creating Collections with Intention

When it comes to pricing and ordering, I’ve adapted a version of a ‘Create a Package’ formula I learned from one of the many speakers at ShutterFest. I’ve found this approach works well in our area—even though IPS (in-person sales) is still a bit of a stretch for some families, who often come in asking, “So how many digitals do we get?”

That’s where education starts. I take time during both the consultation and the ordering appointment to explain why it’s not just about digital files. It’s about creating heirloom artwork—pieces they’ll hold onto long after those digitals are lost on an old hard drive.

I offer a curated line of products that I truly believe in. My absolute favorites are the Art Blocks and Metal Prints from McKenna—they’re modern, clean, and timeless. The Metal Prints, in particular, are one of my favorites! I also love how they hang flat to the wall with minimal hardware.

And let’s not forget about albums—which I’ve been proudly ordering from Zookbinders since 2020! I met the Zookbinders team at Wedding MBA back in 2019 and was instantly impressed by their customer service and high-quality craftsmanship. The fact that they’re photographers themselves? Huge bonus.

The Ordering Session Experience

After the session, I lightly color correct and clean up the images—no over-editing here. Most of today’s teens prefer a more natural look, and I only retouch blemishes when necessary. Once that’s done, I send a gallery link with instructions asking the client to select 30–40 favorites and schedule their IPS session.

Whether they meet me at the studio or virtually, I aim to make the experience special. In-studio, I greet them with refreshments—coffee, tea, sparkling water—and a beautiful slideshow of their images playing on the screen. I display a variety of samples—albums, wall art, metals, and more—so they can see and feel the quality firsthand.

The ordering process starts with choosing a main product: either a large wall art piece (canvas, art block, metal, or framed print) or an album, which typically includes more images and offers that “complete story” feel. From there, we build the rest of their collection: gift prints, digital files, and any upgrades they may want. My print collections are designed to be flexible, offering a mix of 8x10s, 5x7s, and the occasional wallet (because let’s be real—today’s seniors aren’t handing out wallets like we used to!).

Each package includes a set number of digital files—7, 10, or 15, depending on the collection. I also allow for a little mix-and-match flexibility if needed to help meet their needs without compromising the value of the products.

Why It Works

This model has worked well for me in a market where clients often start out wanting “just digitals.” When they see the quality of what I offer, they start to understand the value of tangible memories, and the conversation changes. They leave with more than photos—they leave with heirlooms.

Final Thoughts

Senior portraits are more than a milestone—they’re a celebration of who these young adults are becoming. My job is to honor that with authenticity, artistry, and a personal touch that makes them feel seen.

To my fellow photographers looking to make the switch to IPS or wondering how to stand out in your market: focus on connection. Invest in products you’re proud of. And always, always show your clients the value of print.

Thanks for letting me share my process—and thank you to McKenna and Zookbinders for being part of my client experience. I couldn’t do it without you!

From McKenna and Zookbinders:

A big THANK YOU to Emily for sharing her IPS process for senior portraits and trusting McKenna and Zookbinders as her print vendors.

Connect with Emily via her website, Facebook, Instagram, and LinkedIn.

The post Capturing Seniors with Intention: My Personalized Approach to Senior Portraits appeared first on McKenna.

Small photo prints like 5x7s and 8x10s may seem like simple products, but when used strategically, they can open the door to larger, more profitable wall portrait sales. Can small prints lead to big sales? Of course they can! For clients who don’t print anything, small photo prints are an introduction to à la carte purchases, collections, and wall art. Additionally, small prints can work as marketing incentives, client gifts, and VIP rewards. Let’s look at the power of small prints!

What are Small Photo Prints?

When talking about small prints, we are referring to photographic prints that are 8×10 or smaller. Some photographers call them gift prints or desk prints, making their name a suggestion about what they are best suited for. 

As simple as they sound, small photo prints have several options available. McKenna offers three types of photo paper and several different protective and tactile finishes. Here are the highlights.

Luster  

Printed on Fujicolor Crystal Archive Digital Paper, Luster Prints are the most versatile. Lustre Prints can be finished with a protective spray that makes prints scratch and fingerprint-resistant. The coatings come in four finishes: Luster, Matte, Gloss, and Satin.

Texture Spray or machine-applied texture can also be added to Lustre Prints, making them resistant to scanning and giving them a fine art look. Texture is available in Canvas, Linen, and Pebble. 

Metallic 

Metallic Photo Paper gives images an impactful pop. These prints have the appearance of a super glossy photo print with a bold metallic quality. These high-contrast, high-saturation prints look extraordinary with images that have the same attributes. 

Silk

Silk Paper has a fine texture to it, giving a luxurious silk-like look and feel. They are also fingerprint-resistant, so no need for any additional coating or spray. The paper’s unique surface also makes the printed images hard to scan or copy. 

The Hidden Power of Small Prints

An 8×10 feels substantial when you hold it in your hands, but on a wall, it often looks small. This is why many photographers refer to small photo prints as gift prints or desk prints. With this language, clients see them as thoughtful extras, perfect for relatives or small spaces, while the real showcase belongs on the wall. Showing a desk-sized print next to a 16×20, or a 20×30, immediately helps clients visualize the impact of something larger.

So, can small prints lead to big sales? Absolutely, when you position the value of prints to your clients, the potential is there!

Pricing That Encourages Upgrades

Pricing sets the stage for how clients make decisions. If small photo prints are inexpensive, they become the default purchase. When they are priced to reflect their true value, larger wall art feels like the better deal. Please note that the following pricing examples are generalized to illustrate a sales concept. Always review your costs before assigning pricing to your products. 

Here is an example: Let’s say you charge $150 for an 8×10 and the digital copy, while offering a mounted unframed 16×20 for $350, or a  20×30 for $450. This makes wall portraits feel like the smart investment, considering the impact that a larger portrait has. Once the wall portrait is part of the conversation, upgrades like choosing a Canvas or Metal Prints, and adding frames are possible.

Another approach is to include small prints as bonuses with wall portraits. A 16×20 might include one gift print, a 20×30 includes a set of 4. Small photo prints now feel like added value, which make the investment in the wall more appealing.

Collections can also work well. Selecting a size for wall art and an assortment of small prints for clients guides them into a purchase. Show them the value of the collection by listing the à la carte pricing. 

Example:

À La Carte:

Mounted 16×20 & Digital File: $350

8×10 & Digital File: $150

5×7 & Digital File: $90

2 – 4×6 (Set of 2 Same Pose) & Digital File: $90

50 Photo Cards/Announcement: $150

A nice quantity of small photo prints can be added to a collection, creating an incentive to get prints of multiple poses for the home or for gifting. Having a great description for the collection with features, benefits, and uses can help with decision-making.

The Classic Collection $890

The Classic Collections is a family favorite. It includes a small wall portrait for the family gallery and an assortment of small prints. Get all your favorite images in print for home, the office, and for gifting to family! 

1 – 16×20 Print Mounted on Art Board

2 – 8x10s, 4-5x7s, 2-4x6s

Digital Copies of All Printed Images Included

SAVE $200+ off the à la carte pricing.

As far as the cost of goods, small photo prints are a great product with the potential for nice profit margins, so don’t think they can’t stand alone. Here’s an example of a small print collection for a high school senior. 

The Senior Highlight Collection $990

The Highlight Collection has a little of everything: large and small gift prints, digital copies, and announcements. You’ll be sure to get all the favorite poses in print for display and gifting.  

4 – 8x10s, 6 – 5x7s, 2 Sets of 2 – 4x6s

Digital Copies of all Printed Images

BONUS – 50 Graduation Announcements

SAVE 40%+ off the à la carte pricing.

 The Entry Offer Strategy

Pricing is only one part of the equation. How you bring clients into the sales process matters just as much. This is where the entry offer strategy shines.

Imagine promoting a “Session plus one 8×10 gift print for $295.” It feels approachable, and clients know they will receive something tangible no matter what. The real opportunity comes during the image or gallery reveal.

If you do in-person sales, start by showing the included 8×10, then present the same image as a 16×20 or 20×30 on a wall. The difference is striking, and most clients immediately see the value in upgrading. If you don’t meet clients in person, you can make a mock-up example of some favorite images on their walls by asking for cell phone pictures of their living space or use stock images of rooms to create interest in something for the walls. 

The key is to let the 8×10 act as a credit. If the 8×10 is valued at $150 and they choose a 20×30 priced at $450, that $150 applies directly. Instead of feeling like an extra expense, the upgrade feels like a natural progression. When customers are interested in trading up, mention the price with the credit applied. The 20×30 is only $300!

Once the wall portrait is chosen, you can return to the small prints by suggesting they make wonderful holiday gifts or keepsakes for family. By this point, clients are already invested and are often more than happy to add extras.

So, can small prints lead to big sales? The entry offer strategy shows us that they certainly can.

VIP Event Campaign Example

Here is an example of a marketing campaign using small prints as an incentive, framed as an exclusive VIP event.

Objective: Get clients in for a special, limited (possibly holiday or seasonal) experience while encouraging upsells to larger wall art or print packages.

Campaign Details:

1. Offer:

   • Exclusive Limited Sessions Available for VIP Event for $295
   • Includes one 8×10 gift print of their favorite image
   • Additional prints and wall portraits are available for upgrade

2. Marketing Messaging:

   • “Join our exclusive VIP Event and capture memories that will last a lifetime. Your session includes one 8×10 gift print — perfect for family gifts, office desks, or holiday cards.”
   • “Start with a gift print and upgrade to wall portraits that will be cherished for years to come.”

3. Email/Social Media Funnel:

   • Email 1: Announce the VIP event with limited spots. Emphasize the included 8×10 as a ready-to-gift print.
   • Email 2: Share sample wall mockups showing how the same image can be enlarged to 16×20 or 20×30 for living room displays. Highlight that the 8×10 counts as credit toward larger prints.
   • Social Post: Carousel showing 8×10 on a desk vs. the same image as wall art, captioned: “Your memories can be small gifts or statement pieces.”

4. Sales Strategy:

   • At the VIP event reveal, present the 8×10 first, then show mockups of larger prints and wall portraits. Use the 8×10 as a credit toward upgrades.
   • Offer a small gift-print bundle for grandparents and family to complement any larger wall portrait purchase.
   • If you don’t do in-person sales, have samples of different sizes at the session. Require clients to send one image of where they might like to display a larger print. Create a VIP mock-up for their gallery.

The included small print removes purchase hesitation and feels like an immediate reward. Once clients see the image in larger formats, they are more likely to invest in wall portraits because they already have a tangible starting point.

Creating a Positive Client Experience

Small prints can work as the perfect surprise gift, creating client delight! As mentioned, the cost of goods for small prints is quite reasonable and worth your investment to show gratitude to your customers. Surprise clients with a complimentary 8×10 of their wall print or throw in a few 5x7s of the kids as a special thank you. A small gesture goes a long way. And for less than a cup of coffee.

Can Small Prints Lead to Big Sales?

Yes, they can, and in fact, they might be one of the strongest tools in your sales process. By reframing small prints as extras, pricing them strategically, and using them as credits in an entry offer, you can transform a simple 8×10 into a stepping stone for larger, more profitable orders. The key is guiding clients to see small prints as extras while showcasing big wall art as the true way to enjoy their portraits.

This blog was written by Maureen Miller, CPP, contributor for McKenna and contributor to marketing and client experience at Zookbinders. With 25+ years as a professional photographer, Maureen owns and operates her successful studio, Maureen T Miller Photography. She is an advocate for making money and doing what you love. Her motto is, “Photography is a BIG DEAL!”

Images by Maureen T Miller Photography and Denise Watrous Photography.

The post Can Small Prints Lead to Big Sales? appeared first on McKenna.

Selling printed artwork helps your clients turn fleeting moments into heirloom-quality décor they will see every day, not just when they are scrolling. There are many types of printed products to help your clients display their favorite images, and creating that heirloom doesn’t mean having to offer something super traditional, like mounted photos or canvases. When it comes to one-of-a-kind wall art, metal photos are a great product to offer because of their modern aesthetic and visual impact. Which is why these 5 hot tips for selling Metal Prints will come in handy!

McKenna’s Metal Prints for Professional Photographers

When you offer Metal Prints, you curate products that set the bar for quality, and only a professional printing lab can achieve that standard. Consumer products and discounted big-box printing options don’t cut it. When partnering with McKenna, you know that the quality of the elements that go into printing, along with the expertise of an experienced production team, will deliver your images in their best form.

For years, McKenna had been known for and perfecting all the ways that they deliver pictures on metal. To create stunning metal photos, McKenna uses a high-heat dye sublimation process. Images are infused into premium ChromaLuxe aluminum for stunning depth, vibrant color, and lasting durability. This process creates rich colors and incredible clarity with a depth that feels almost three-dimensional.

With surface options including glossy, semi-gloss, matte, or metallic, photographers customize each print to the mood and style of the image. Using our 5 hot tips for selling Metal Prints means matching the image with the customization. For instance, a romantic wedding image would look great with a metallic finish, allowing some of the metal sheen to come through. This style creates a soft, ethereal look. On the other hand, a high school senior in bold images at a skate park deserved the vivid impact of a glossy finish. Add a Metal Flush Frame or a Float Frame to these prints, and they are ready for the family gallery.

Displaying Custom Metal Prints

Speaking of ready-to-hang Metal Prints, McKenna offers multiple display options for metal photos. 

Metal Hanger

This is the standard option that comes with every Metal Print, featuring a metal sawtooth hanger and clear wall bumpers for easy hanging. This is great for a collage of several prints. The bumpers help keep things in place.

Stand Out Mount

This mount allows the print to hover off the wall by either ½” or 1”, and the size varies based on the print. The three-dimensional look of the standout mount makes an impact. 

Float Frames

A more premium option, a Float Frame wraps around the metal housing the print in a finished edge that looks more sophisticated. 

Metal Flush Frames

When a traditional wood frame does fit the décor, but you want a finished edge, a Flush Frame is the answer. The Metal Print sits flush atop a one-inch black or silver frame.

Easel Back

This option allows the Metal Print to be displayed on a tabletop or shelf, providing a free-standing display for smaller print sizes. They make great gifts.  

Post Stand Out Mount

This mount utilizes stainless steel posts to create a floating effect, giving the print an industrial feel. With an industrial look, this edgy style is perfect for commercial spaces. 

Rod and Rings

This option has a causal bo-ho feel. Think string lights and wall tapestries. Rings connect the metal photo to a rod attached to the wall. Great for a lifestyle family portrait. 

5 Hot Tips for Selling Metal Prints

Photographs printed on metal are not your average wall art. They offer bold color, sharp detail, and a sleek, contemporary finish that elevates any image. The characteristics of Metal Prints are great for photographers and their clients. Whether it is a high-energy action shot, a romantic portrait, or a serene landscape, custom metal prints let your images shine with impact. Now that we’ve covered the process, finishes, and options for metal photo prints, let’s look at some great ways to get clients interested in investing in these stunning works of art!

1. Talk the Talk!

Custom Metal Prints are simply stunning. However, no one is going to know about these fabulous characteristics unless you talk about them. So be sure that you are sharing all the descriptive words you have for them on brochures, on your website, and on social media. Don’t use the clinical industry speak about dye-sub printing. Use exciting, expressive, and emotional words to amplify just how special these prints are.

Take a cue from ordering at a restaurant. Don’t just ask, “Would you like fries with that?” Tell clients, “Nothing is more classic than a burger with fries, and our special seasoning and the fact that we fry the potatoes twice in duck fat to make our signature side dish, Luxe Fries, a must-have with your wagyu burger.” 

So rather than, “Would you like the 16×20 on canvas, or on metal?” Try, “Our stunning designer series metal wall prints, with bold colors and a semi-gloss finish, truly elevate your family portrait to a modern work of art.”

2. Show Them Off

All the words in the world can’t top seeing a Metal Print in person. Having a sample to show is a must. Since many people don’t regularly make photographic prints of their images, chances are, they may have never seen a photo printed on metal. When clients see vivid colors with deep contrast and sharp details, they’ll understand the uniqueness of having a Metal Print. Experiencing the lightweight durability, display options, and different finishes in person gives them the opportunity to consider how they would like their metal wall art to look.

If you don’t meet with customers in person, you can have a collection of detailed images on your website and social media. Create videos to tell the story of why metal prints look so impactful when displayed. Capturing customer reaction when unboxing or hanging their metal images, along with client testimonials, goes a long way in setting the stage for purchasing.

3. Campaign with Metal Prints

Marketing with printed products guarantees a print sale, and it opens up the opportunity for add-ons and upgrades. Metal Prints pair well with a variety of session types and events. When offering an image on metal with a special session, make the offer simple and create a sense of urgency. Here are a few ideas.

• Santa Sessions: Offer a complimentary 8×10 Metal Post Easel Print for the first 5 bookings. These prints can be used with holiday décor year after year.
• Pet Sessions: May is National Pet Month! Book your pet’s session during our Special Pet Event on May 23 and get a 12×18 stunning Metal Print of your beloved fur baby!
• Sportraits! Celebrate your athlete on the field with an outdoor action session or a stylized portrait session. Each session includes a vivid Metal Curve print that showcases the impact of each player’s talent!
• Wedding Wall Art: The Contemporary Collection includes a 3-piece Metal Print Cluster featuring a 20×20 and 2-12×12’s or a 4-piece 12×16 cluster.

4. Exhibit!

Need to show people your images printed on metal? Bring your work to the masses. For example, connect with local galleries, cafés, pubs, salons, public buildings, community colleges, or co-working spaces to see if displaying your work might be a fit.

If your collection of Metal Prints has a theme, like high school seniors, bar or bat mitzvahs, action shots, or landscapes, you can send a visual message about your specialty expertise and who you deliver your professional images to. Imagine being sought after for your talent and your metal wall art.

5. Business to Business

Similarly, if your photography focuses on the commercial or corporate side, Metal Prints can help define your niche. Photography that fills corporate spaces has to be expertly crafted and skillfully displayed. Think, manufacturing, real estate, or medical offices. Metal Prints of the business hanging in the business are branding gems. Here are some ways to incorporate Metal Prints into commercial jobs.

• Include a Float Frame Metal Print for the office of the CEO or a short list of executives.
• When storyboarding the photo shoot, plan a few hero shots that you would prefer displayed in the lobby.
• When executives update their professional images, include a set of Metal Business Cards as a client gift.

Stand Out!

Today, images are everywhere. How do you make the most memorable and impactful ones stand out for your client? Metal photo prints turn great images into experiences! With their sleek finishes and modern style, they transform images into gallery-worthy pieces. Implement our 5 hot tips for selling metal prints, and you’ll ensure the memories you capture and the art you create make a statement people will truly appreciate. Metal Prints from McKenna are a premium product with high emotional and visual impact. Having samples, using expressive language, and creative marketing can get Metal Print noticed. Additionally, special promotions and partnerships can turn Metal Prints into both a profitable product and an unforgettable client keepsake.

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This blog was written by Maureen Miller, CPP, contributor for McKenna and contributor to marketing and client experience at Zookbinders. With 25+ years as a professional photographer, Maureen owns and operates her successful studio, Maureen T Miller Photography. She is an advocate for making money and doing what you love. Her motto is, “Photography is a BIG DEAL!”

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Senior Image by Joshua Hanna Photography.

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Creative Exercise #1: Limit Yourself

One of the most effective ways to boost creativity is to impose self-limitations. This could be as simple as using only one lens, shooting in black and white, using only one light source, or restricting yourself to a specific theme. By limiting your options, you force your brain to think differently and experiment in ways you may not have considered before.

Creative Exercise #2: Experiment With Wrong Settings

What happens when you intentionally set your camera to the wrong exposure or choose an unconventional white balance? Take the plunge and experiment! Sometimes, the “mistakes” can lead to unique and unexpected results that spark new ideas and perspectives.

In my black and white macro photography, I unintentionally developed my processing technique. By severely underexposing the highlights, I create various versions of the image as Photoshop layers, applying different blend modes and opacities. I would never have discovered this technique if I hadn’t experimented with the underexposed image.

Creative Exercise #3: Have A Colleague or Peer Edit Your Image

Getting a fresh pair of eyes on your work can be invaluable. Swap images with a fellow photographer and let them edit your shots. Their approach may highlight aspects you hadn’t noticed, or their style could inspire you to rethink how you present your work.

Creative Exercise #4: Create A Photo Series

Instead of focusing on single images, challenge yourself to create a cohesive photo series. Pick a subject—perhaps a local landmark, a type of flower, or even a daily object—and capture it from different angles and perspectives. This not only hones your skills but also crafts a narrative that can resonate with viewers.

Creative Exercise #5: Pick A Subject

Choosing a subject can sometimes be overwhelming. For this creative exercise, make a deliberate choice and stick to it. Whether it’s portraits, architecture, or nature, dive deep into your selected subject. Explore its nuances, characteristics, and stories through your lens.

Creative Exercise #6: Exhaust The Idea

Once you’ve chosen a subject, don’t shy away from exploring it thoroughly. Capture it under various conditions, times of day, and moods. This thorough exploration can lead to a deeper understanding of your subject and may birth strong, compelling images that tell a rich story.

Creative Exercise #7: Learning Assessment

Take some time to assess your progress. Review the work you’ve done and observe any patterns, themes, or techniques that stand out. Identify areas where you’ve grown and those where you still want to improve. This reflection is crucial for ongoing development as a photographer.

Creative Exercise #8: Use A New Post-Processing Style

Post-processing can transform good images into great ones. This month, challenge yourself to try a new editing style. Whether it’s a vintage film look or a high-contrast editorial style, experimenting with different post-processing techniques can breathe new life into your photography.

Creative Exercise #9: Shoot Some Film

Finally, one of the most popular creative exercises for photographers: step away from digital for a moment and shoot some film! This tactile medium encourages a different way of thinking about your images, from composition to exposure. Embrace the delayed gratification of waiting to see your shots and relish the surprise and satisfaction that comes with shooting film.

Get some Kodak T-Max 400 Black and White Film and try experimenting with the Holga camera. It produces dreamy images using a 60mm f/8 plastic lens. Each camera body has its own light leaks, which create inherent vignetting.

Creative Exercise #10: Attend Workshops or Classes

Learning from experienced photographers can provide insights and techniques you might not have considered. Engaging in discussions and exercises can help refine your skills and creativity. Please check out past McKenna Live Webinars on YouTube.

As your photography journey continues, I encourage you to embrace these challenges head-on. You may discover something new about your photography, gain fresh insights, and connect with your creative self in a way you haven’t before. So grab your film or digital camera and push your boundaries to see just how far your creativity can go.

Happy shooting!

This blog was written by Eric Garcia-March, our in-house Photography Education Specialist and host of our McKenna Live webinars. Prior to McKenna, Eric was a commercial photographer for over 15 years and taught classes at the Image Processing and Multimedia Technology Center in Spain and post-production classes at the Fashion Institute of Technology in New York City.

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When new art forms emerge, some artists embrace them while others retreat to traditional methods. AI is reshaping various industries, particularly photography. The question remains: “Is AI redefining the future of photography?”

Who am I to say, but I’d like us to remember the 1979 song “Video Killed the Radio Star” by The Buggles. Television significantly impacted radio, much like the internet has affected television. Similarly, digital photography has changed traditional photography in profound ways. AI may have a comparable effect on digital photography and other fine arts, such as AI-generated poetry to human poetry.

Manipulative processes have existed in photography since its inception, leading us to an important question: “Is a photograph a piece of art or simply a documentation of reality?” Let’s take a moment to reflect on traditional photography. Darkroom manipulation was a common practice, and traditional photography often relied on various techniques in the darkroom.

If you’re a photographer, you’re probably familiar with Ansel Adams. Coincidentally, his most famous photograph, “Moon Over Hernandez” was one of his most darkroom-manipulated images. During an interview with Ansel’s son, Michael, he talks about the darkroom techniques his father used. Ansel famously said, “The negative is the composer’s score, and the print the performance.” In the video, Ansel states: “My picture isn’t real in the sense of tone. It’s real optically, but it’s much richer and deeper in value.”

While photographers are understandably concerned about journalism versus fake news and genuine product reviews versus misleading advertisements, these concerns reflect a broader societal issue: the distinction between real and fake.

As AI increasingly transforms digital photography tools, should we light a candle with a darkroom scent to evoke nostalgia while fully embracing AI as the future of photography? I don’t think that’s necessary. While AI certainly impacts our industry, I believe it will not replace photography. Instead, I prefer to see AI as an efficient and invaluable tool in our photographic processes.

Virtual Realm

While these innovations and technological advancements have democratized photography, enabling novices to produce striking visuals, they also raise important questions about authenticity. We must ask ourselves: Are we compromising authenticity in pursuing flawless images? When we replace a reflection using Photoshop’s “Generative Fill”, manipulate a person’s body with Evoto’s reshaping tools, or remove imperfections on a face with Luminar Neo, we blur the lines of reality. Nevertheless, the quest for perfection has always been a fundamental aspect of photography.

In today’s visually driven world, combining AI and digital photography has changed how we edit images. Each click of the shutter can produce stunning results, and with the help of AI and various programs, we can simplify complex editing tasks.

AI Photo Editing Software

Adobe Photoshop

Adobe Photoshop is a well-known image editing software that offers a variety of powerful AI features alongside manual adjustments. It allows users to work with multiple layers, including masking, image manipulation, and compositing tools. While Photoshop’s AI capabilities are impressive, it’s still essential to understand how to use layers and masking effectively to correct any potential mistakes AI makes.

Adobe Lightroom

Adobe Lightroom is neither a RAW file conversion tool nor a simplified version of Photoshop. While Photoshop may be considered more powerful, similar to how a hospital is superior to an urgent care center, Lightroom still offers significant AI and manual editing capabilities. Its extensive feature set could be all you need for image editing.

Capture One

Capture One is for professional photographers who demand the utmost control over their images. Ideal for studio shoots, it is an unparalleled real-time tethering and RAW-converting program with AI-assisted photo editing and masking. Capture One is the best alternative to Adobe’s software, but I’d recommend using it alongside Photoshop. I use Capture One for tethering and file-size batching.

Evoto

Evoto is editing software designed to complement, rather than replace, Photoshop or Lightroom. It helps streamline the workflow for wedding and portrait photographers, significantly reducing retouching time through presets. Whether you need to retouch skin, replace backgrounds, or reshape faces, Evoto offers AI-powered age recognition and batching capabilities to expedite the process. While Evoto provides advanced features that surpass those of other batching software, it’s important to note that AI is not perfect and may be overwhelming for beginners.

Imagen

Imagen is designed for high-volume professional photographers. This cloud-based AI-powered photo editing software will cull, edit, straighten, create subject masks, smooth skin, and back up your files on its servers. Analyzing thousands of photos, Imagen will learn your unique editing style and refine it over time, ultimately saving you significant time.

Topaz Labs

Topaz Labs has two programs I’d recommend: Photo AI and Gigapixel. Photo AI removes noise and sharpens images, while Gigapixel upscales images. I use their adjustments as layers in Photoshop, combining them at different opacities. Please contact me, Eric Garcia-March, to learn how I use Topaz files as layers.

Luminar Neo

Luminar Neo is a great photo editor for beginners and enthusiasts who want to try the latest AI tools. Most likely, Luminar Neo won’t satisfy the majority of professional photographers who want more control over their images, but it’s an excellent alternative to other programs. It’s quick and easy to use, and you can save presets for batching.

The Art of Balance

While AI-enhanced editing can improve your photographs, these seven tips might help you find a balance between authenticity and digital enhancements:

1. Be Intentional: Clarify your intent before editing. Ask yourself what emotions you want to evoke. Your goals will shape your editing demands.
2. Set Boundaries: Limit the amount of AI on an image. Maybe you’d focus on color and contrast instead of adding clouds to the sunrise.
3. Capture Emotions: Aim for authentic expressions. Remember, captured emotions are more significant moments than AI-enhanced ones.
4. Mindfully Discover: Try using AI to explore possibilities. Your vision might benefit from different edits. Experiment!
5. Seek Mastery: Master lighting, composition, and color so you can spend less time in front of the computer and more time behind the camera. If learning is the foundation of understanding, accumulating knowledge happens over time. I’ve found that rereading and reshooting what I’ve already learned is a repetitive technique that reinforces muscle memory.
6. Get Lost: Whether in Photoshop or out in the field, the more you get lost in the process, the more problem-solving abilities you will attain.
7. Embrace Change: If there is one constant in life, it is change. If we want authentic images, we should avoid manipulating them. Conversely, if we seek perfection, AI can expedite this process.

The Future of Photography

As artificial intelligence advances, its impact on photography will grow significantly. New and innovative tools will emerge, offering features such as automated scene recognition and real-time composition suggestions. However, as we navigate this evolving landscape, discussing the ethics and implications of image manipulation is essential.

Ultimately, whether through groundbreaking digital enhancements or by embracing the authenticity of genuine photography, your work should reflect your unique vision and the story you wish to tell. While pursuing perfection in photography can be tempting, we must not overlook the captivating beauty of unfiltered, genuine moments. Let’s celebrate both the brilliance of technology and the profound impact of authenticity in our photographic journey.

This blog was written by Eric Garcia-March, our in-house Photography Education Specialist and host of our McKenna Live webinars. Prior to McKenna, Eric was a commercial photographer for over 15 years and taught classes at the Image Processing and Multimedia Technology Center in Spain and post-production classes at the Fashion Institute of Technology in New York City.

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Offering framed prints can add a lot of value to what you already do, plus offering services helps boost your customers’ experience. Most clients don’t know where to start when it comes to printing and framing their images, especially Gallery Wraps and Metal Prints. While these items are ready to hang on their own, understanding what Float Frames are allows you to offer an upgraded look to professionally printed images.

The Benefits of Float Frames

Let’s be honest, for a professional photographer, there’s something incredibly satisfying about seeing your work in print, and better yet, framed. A well-framed image has an impact. Frames elevate imagery in a way a screen just can’t match.

While printed products like canvas wraps and metal prints come ready to hang, they often lack that finished, intentional look that something like a Float Frame provides. What might feel casual or even a bit raw as a bare canvas or metal sheet suddenly looks like a true piece of art.

With Float Frames from McKenna, images become part of someone’s home decor. They are more than a collection of photos; they become gallery pieces.

If you are not offering framing on metals and canvas now, here are some things to consider.

1. By providing ready-to-hang artwork, you’re saving clients the time and hassle of having to shop, purchase, and DIY their framing. You’re also ensuring that your work is shown off the way it deserves to be — professionally printed, beautifully framed, and displayed with care.
   
2. There’s also a big benefit on your end: framed prints typically bring in a much higher profit than digital files alone. You’re not just selling a file—you’re selling a finished product. Something people can touch, see, and admire every day on their walls. It turns your photos into art.
3. Float-framed prints can be your brand’s unique offer. They help set you apart. Many photographers stick to digital delivery, so when you provide beautifully packaged, ready-to-hang artwork, it positions your brand as more premium and thoughtful. You’re offering a full experience, not just a shoot and a download link.

What Is A Float Frame?

Framing is an upsell; however, frames do have a perceived value. Canvas Gallery Wraps and Metal Prints can feel like an easy solution for wall art. But if you want to offer your clients something that feels more polished, timeless, and aligned with a higher-end experience, Float Frames can make a big difference. In addition, Float Frames also work with Art Blocks, Canvas Mounted on Masonite, and Fine Art Prints from McKenna.

So, what are Float Frames? A Float Frame surrounds the artwork with just a bit of space between the print and the frame’s edge, giving it the appearance that it’s “floating” inside the frame. It adds depth, dimension, and structure—which instantly elevates the piece.

Float Frames are available from McKenna in three color finishes: maple, white, or black. Sample sets of the frame corners are available. The Float Frames for 1/2″ Art Blocks and Fine Art Prints are 1 1/4″ deep, 3/8″ thick. Float Frames for Gallery Wraps are 2″ deep, 1/2″ thick. Prints are floated inside the frame with a 1/4″ air space between the image and the frame’s inner edge. All frames have a dust cover backing and a wire hanger, so they are ready to install on delivery.

Why Float Frames Work

Float Frames are a significant step up from frameless options like bare canvas or metal prints. While those can be convenient, they sometimes feel unfinished or out of place in certain home styles. 

From a client’s perspective, Float Frames:

• • Eliminate the need to shop for framing.
  • Add polish without overpowering the artwork. 
  • Enhance the overall presentation, making the image feel intentional and permanent.
  • Are ready to install.

For Photographers, Float Frames;

• • Create a gallery-quality finish that helps images stand out in clients’ homes.
  • Make wall art seem more permanent, more considered, and more valuable.
  • Helps deliver a full-service experience.
  • Are easy to order from McKenna and don’t affect product turnaround times.
  • Can add significantly to sales averages.

The Investment is Worth It!

Offering prints with Float Frames isn’t just about making more money (though that’s definitely a perk); it’s about giving your clients something complete, tangible, and lasting.

So when you offer Float Frames, you’re not just selling a product—you’re solving a problem your clients didn’t even realize they had until they’re holding that Art Block or a Canvas Mounted on Masonite, asking themselves, “Now what?”

Here are some ways to incorporate Float Frames into product offers.

This or That

When offering canvas and metal stand-alone wall art, list the unframed and framed prices next to each other. Be sure the variance between the two options is enticing. It’s only $X to get the upgrade. This may mean increasing the price of the standalone to close the gap. Get the COG (cost of goods) on the framed piece set first so that your profit margins are appropriate.

Limited Offer

Use Float Frames as incentives to book special event sessions. For instance, the first 5 beach sessions booked in June get a complimentary Float Frame on any Canvas Gallery Wrap 24″ or larger. The Float Frame is a loss leader in the offer, but the likelihood of making up for that on a family beach session is high.

All Inclusive

Only offer framed wall art. For any printed product, 14″ or larger, framing is “included”. Calculate all the costs together, and that’s the all-inclusive. This can make your services stand out, while not for everybody, it certainly can be for those who like a refined and finished gallery piece.

Clients invest in photography because they want to preserve memories and enjoy them every day, not because they want another project. When you hand them a finished print in a Float Frame, you take all of that pressure off. They are ready to experience the joy of instantly seeing your work in their space, beautifully presented—no errands, no guesswork, no stress.

So, what are Float Frames from McKenna? They are a way to add to the presentation of gallery prints that helps shape the perception of their value.

When you include a Float Frame, you’re showing your clients that every detail matters—not just the image itself, but how it lives in their home. It’s a subtle but powerful way to reinforce your brand as someone who delivers not just photos, but finished, lasting artwork.

This blog was written by Maureen Miller, CPP, contributor for McKenna and contributor to marketing and client experience at Zookbinders. With 25+ years as a professional photographer, Maureen owns and operates her successful studio, Maureen T Miller Photography. She is an advocate for making money and doing what you love. Her motto is, “Photography is a BIG DEAL!”

Bridal Portrait Image by Paris Mountain Photography.

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Offering structured collections that include printed products and digital files alongside à la carte options gives clients flexibility while encouraging a higher sales average per session. Delivering digital files is only half of the photography service equation. Helping your clients make the most of the images they love completes the transaction in more ways than one.

1. Offering finished prints, wall art, and albums helps clients move forward with getting those images printed without having to go elsewhere, procrastinate about it, or skip the prints altogether.
2. Being able to source the best quality products – professional photo albums, canvases, metals, and prints ensures that your images look their very best.
3. As a full-service photographer, you can earn more per session with printed products.

As we discuss pricing in this blog, remember that the amount you charge for services and products must be calculated based on the cost of running your business. For demonstration purposes, we’ll be using generic pricing. Be sure to fully examine the costs of running your business and paying yourself before finalizing your pricing.

Start with à La Carte

To have collections, you need to start with some à la carte pricing; a list of what you would charge for items as stand-alone purchases. ​Listing the à la carte pricing also helps establish the value of the collections. Items bundled together in a collection should offer a slight discount.

À la carte pricing is beneficial to have on hand for customers who want more flexibility or a tighter budget. By eliminating unnecessary extras, clients avoid overspending and feel more in control of their purchase.

The downside of à la carte pricing is that when presented with an overwhelming array of options, they may experience decision fatigue, leading to missed opportunities and unpredictable sales outcomes. Collections can help manage that.

À la carte options are great for clients who want to customize. However, they shouldn’t compete with your collections. Price items high enough to encourage upgrading to a collection for a better purchasing experience.

Here is a simple example of an à la carte product price list for portraits. 

• • 16×20 Framed Canvas: $650
  • 11×14 Metal Flush Frame: $400
  • 10×10 Album with 25 Images and 10 Spreads: $650
  • 8×8 Photo Book with 15, Images 10 Spreads: $290
  • 8×10 Print (unmounted): $40
  • 5×7  Print (unmounted): $20
  • 25-Custom Designed 5×7 Printed Cards: $90
  • 4×8 Accordion Book with 6 Images: $70
  • 8 Double-Sided 5×7 Prints in an Image Box with 16 Digital Files*: $850

*Digital files can be included with all these printed products, bundled separately, or offered on a sliding scale. Price or add the digital files appropriately. They are the most valuable item, since without them, there would be nothing to share on social media!

Creating Print Collections

With base pricing in place, you can start to build collections. Keep things straightforward and be sure groupings support the type of session or subject matter. A boudoir session might not need wall art, but a multi-generation family session would. By bundling popular services and products together, you simplify the decision-making process for your clients. Instead of sifting through numerous individual options, clients can choose a package that suits their needs, reducing stress and making the purchasing process easier.

Collections often come with slight discounts compared to purchasing items à la carte, providing clients with a sense of savings and added value. Additionally, offering customizable add-ons or bonuses can make the experience more engaging, allowing clients to tailor their package to their preferences.​

Creating print collections can benefit your business as well by promoting consistent revenue streams and making it easier to set financial goals and expectations. They also streamline the sales process, saving time for both you and your clients.

Collection Examples

Here are some basic collections created from the à la carte example pricing:

The Family Collection $1990*

• • 1-16×20 Framed Canvas
  • 1-10×10 Album with 25 images and 10 Spreads 
  • 2-8×10 Print (unmounted) 
  • 2-5×7  Print (unmounted)
  • 10 High-Res Digital Files 

*Save over $300 off à la carte pricing!

OR

The Standard Senior Collection $1050*

• • 1-11×14 Metal Flush Frame 
  • 8 Double-Sided 4×6 Prints in an Image Box with 16 Digital Files
  • 25-Custom Designed 5×7 Printed Cards

*Save over $150 off à la carte pricing!

In both collection examples, the total à la carte price of each collection was reduced by 10-12%. Rather than making clients add things up, tell them what they are saving, either dollars or a percentage. If you want the savings to seem more significant, raise the à la carte pricing AND increase the discount on the collections.

It can’t be stressed enough that the numbers have to work for your business and the cost associated with that.

Marketing with Products

Creating print collections and pricing them out may be a little tedious. However, it’s important to have all your pricing in place before the client inquiries. Additionally, if they don’t ask about tangible products, it’s great to have a guide for them.

An even better way to get customers interested in your services and products that you offer is to market with printed products. Using prints, wall art, and albums as an incentive to book. As a result, by offering a collection up front, print sales are guaranteed, and add-ons are a big possibility.

Here are some marketing ideas for special offers. A separate session fee is factored into the pricing here. These examples are simplified for example purposes. You may need to add more descriptions and qualifying details. The complimentary item is figured into the package and a lower markup to get a bigger commitment.

Mother’s Day Sessions with a Bonus Gift! $250

Session + A Complimentary 4×8 Accordion Book with 6 Printed Images

All additional files and products are sold separately

Cake Smash or Birthday Session and a Gift! $850

Session & 8 Double-Sided 5×7 Prints in an Image Box with 16 Digital Files

 Senior Folio Session – 2 Outfits – One Location or Studio Set $350

 PLUS a Complimentary 8×8 Photo Book with your selected images

All additional files and products are sold separately

VIP Fall Portrait Session with 25 Complimentary Holiday Cards $990

Session at Prime Location and Time

1-16×20 Framed Metal Print

1-8×10, 2-5x7s, and 5 Digital Files

Early Bird Exclusive Wedding Collection

Book your 2027 Wedding before 03/01/2026 And Get A Gift from Us!

Receive two Complimentary Parent Albums with the “We Do” or the “Timeless” Wedding Collection

Custom Collections

If à la carte is too underwhelming and collections seem too restricted, let customers customize their purchase and benefit from discounts. The pricing strategy here is a little different. You’ll be offering different items at the same price point, however, the actual cost of goods per item may be similar but not the same. Set the retail value of each item in the group based on the highest priced product, plus markup.

This lets customers make an ether or decision based on what they like, not price.

The Senior Select Collection $1140 – SAVE $200

Choose 1 Item from Each Category

 #1 Wall Art

• • 1-Framed Canvas (16×20)
  • 1-Metal Flush Frame (16×20)
  • 1-Gallery Mount Photographic Print (16×20)

#2 Album

• • 1-10×10 Album: Linen Cover Imprinting and 25 Images
  • 1-7×9  Album: Leather Cover Imprinting and 25 Images
  • 1-8×12 Album: Canvas Photo Cover and 25 Images

#3 Gift Item

• • 25-5×7 Graduation Announcements
  • 4×8 Accordion Folio with 6 Images
  • 6-5x7s & 36 Wallets

At the end of the day, offering prints isn’t just about boosting your bottom line—it’s about giving your clients a complete, thoughtful experience they’ll remember. Creating print collections makes the decision process easier for customers, reduces overwhelm, and helps highlight the value of your work in a clear and compelling way. Collections naturally guide clients toward the most popular and profitable options, increase your average sale, and save time during the ordering process. Plus, they allow you to present your work as a cohesive experience rather than a menu of scattered items. Start simple, stay flexible, and don’t be afraid to tweak things as your business grows!

This blog was written by Maureen Miller, CPP, contributor for McKenna and contributor to marketing and client experience at Zookbinders. With 25+ years as a professional photographer, Maureen owns and operates her successful studio, Maureen T Miller Photography. She is an advocate for making money and doing what you love. Her motto is, “Photography is a BIG DEAL!”

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When we compare technical skills vs. creativity, deciding to try something new or sticking to already developed skills may be a matter of curiosity or necessity. If new lighting, poses, perspectives, or lenses improve your images, then the question is how to efficiently and repeatably achieve results.

During my BFA in Painting, new projects forced me to think outside the box. I first had to define the box’s confines and then mold it with newly learned, sharpened skills I didn’t know. Voilà, versatility was born. Whether a photographer or painter, I think it is essential to master the technical skills of your medium. However, developed skills from successful and repeatable techniques crave creativity. Employing these methods helps hone specific skills to improve efficiency. But remember, trying something new will push you out of your comfort zone, and this is where growth happens. 

You may want the viewer to feel something rather than just look at an image. Putting something between your subject and lens encourages a more engaging photograph because it includes the environment. This technique evokes emotion not only from the viewer but also from the subject. Let your creativity flourish, whether it’s a fence or flowers. It’s not a gimmick; it’s genius. 

Take Your Time 

Anything worth doing takes time. So, find patience in the process. On average, I take six photos per minute in a portrait session. That’s one photo every ten seconds. Why? Because I’d rather choose between forty photos instead of four hundred. Besides, attention to detail means better pictures and more room on your hard drive. Taking time allows you to pose your subjects carefully and helps highlight their best features. As mentioned in a previous webinar, Mastering The Art Of Posing, knowing their best side will help you achieve better portraiture. It also enables you to convey your story more cohesively.

Sometimes, candids require patience and careful anticipation because the spontaneity of emotions and the essence of actual moments offer a glimpse into who the person is. They make images more relatable. I have yet to master this coveted skill. Usually, candids are more valuable than staged photos because they are real moments. 

If you find yourself at a wedding or event, try shooting candids as an invisible photographer, capturing unpredictable moments as they unfold. Silence your camera if you can, and go flashless.

Exterior Lighting

Morning Glory 

I prefer sunrises for portraiture. Not only are sunrises more uplifting and inspiring, but they also offer renewal that sunsets can’t bring. They refresh the untainted, allowing you and your crew to enjoy cooler air. Usually, colors are more vivid, calm, and crisp during the early morning than dramatic shadows and highlights during sunsets. This softer, diffused light carries unique and underappreciated advantages that flatter the subject’s features. I prefer these tones if I want to capture true wardrobe colors. From my experience, sunrises are usually less windy, which will keep your hairstylist smiling.

Furthermore, popular locations are less crowded and quieter at sunrise, thus producing an uninterrupted and more relaxed photoshoot. The serenity of early mornings might even result in subjects having more genuine expressions. A key factor to early morning shoots is getting enough rest the night before. 

The Midday Struggle 

When the sun is at noon, shadows under the subject’s eyes are very harsh, and portraits are unfavorable. From my experience shooting fashion catalogs outdoors during midday, I’ve found that cameras with a higher dynamic range perform better in these harsher conditions because they have more latitude between darks and lights. 

You can also offset the harsh shadows by creating directional light with diffusion panels and strobes. When deciding to go this route, I recommend using a high-speed sync or a leaf shutter lens to dampen the ambient light. Similar to sunglasses, ND filters are also an option, which reduces the amount of light hitting the sensor. 

Whatever route you choose, remember the exposure triangle. Shutter speed regulates ambient light. The aperture controls the strobe’s power and distance from the subject. ISO affects both the shutter speed and aperture. 

If using strobes, determine which light modifiers work best for your desired light. Experimenting with a high-speed sync, diffusion panels, strobes, and ND filters will take your midday photography to the next level.

Overcast Days

Give me a camera, some empty cards, and a couple of batteries on an overcast day, and you won’t hear from me for a few hours. Hazy or cloudy days are my preferred light for photographing practically anything because overcast days provide more opportunities for exploring emotions. With less dynamic range between highlights and shadows, the light is more evenly dispersed. Overcast days are manageable, predictable, and manipulatable, especially when photographing white things like snow or wedding dresses. 

Evening Magic 

Posing in front of a warm sunset enhances the photograph with vibrant colors. Sunsets are preferred to reduce the goosebumps on your subject’s skin because air and water temperatures are usually warmer later in the day. When the sun dips below the horizon, the deep palette of warm colors enhances the emotion of a silhouette. I prefer using a fill flash over a bounce card during sunset shoots to control the light’s intensity, quality, and direction. Also, lens flare can be added by letting the light hit the lens’s front element. 

Low-Angle Perspective vs. High-Angle Perspective

Low Perspective 

A low-angle approach can effectively communicate a sense of heroism and inspire awe. It will make your subject appear more prominent and make the viewer literally and metaphorically look up to them. This strong and authoritative perspective can emphasize power and dominance in a particular context. 

High Perspective 

Creating a portrait from a high angle can make the subject appear in need of protection. This technique evokes empathy and emphasizes a reflective moment. High-angle shots are effective in storytelling, especially if the subject is lying down because they create a sense of vulnerability and intimacy. Creating a portrait from a high angle can improve your portfolio because it communicates creativity. Its intriguing perspective stands out among the crowd.

Depth Of Field

Depth of field is one of the most significant elements in portrait photography. Whether you’re a longtime Canon shooter like myself or prefer Sony or Nikon, the 85mm lens is a beautiful portrait lens because of its shallow depth of field. Blurring the background will enhance the impact of the portrait. Try opening up to the widest aperture and transforming a simple image into an artistic one. In addition to Canon, Nikon, and Sony lenses, third-party lens manufacturer Sigma makes a beautiful 85mm.

Get Inspired

If your ideas are stagnant, follow photographers who inspire you, check out Lürzer’s Archive, or search the web for image concepts. In the past, I’ve enjoyed replicating my photography heroes’ images. Understanding how their photos were created was insightful because I learned something new. 

If you’re not photographing for your dream clients, my advice is to shoot for the work you want instead of for the work you can get. Once your portfolio reflects your passion, your future clients will see your vision. Keep putting one foot before the other and make your dream a reality.

This blog was written by Eric Garcia-March, our in-house Photography Education Specialist and host of our McKenna Live webinars. Prior to McKenna, Eric was a commercial photographer for over 15 years and taught classes at the Image Processing and Multimedia Technology Center in Spain and post-production classes at the Fashion Institute of Technology in New York City. Schedule a free one-on-one coaching session with Eric today.

Images by Any Angle Photography, Loker Photography, Shirk Photography, JW Portrait Studio, Dogtography by Kala Howard, and Cathy Anderson Photography.

The post Redefining The Versatility In Your Portraits appeared first on McKenna.

So, why do most professional photographers shoot RAW? The simple answer is that we want to edit them. For decades film photographers manipulated their negatives and prints in darkrooms. So, why would digital photographers be any different in Adobe Lightroom and Photoshop?

JPGs vs. RAWs

Let’s imagine for a moment that you’re photographing a celebrity or a beautiful sunrise on location. Determining which file format is better for you depends on your needs. Maybe you prefer to have a higher quality image (RAW) or a standard JPG. In this specific case, I (Eric) would probably shoot both formats (JPG + RAW). Here are a couple of reasons why:

If one file is corrupted or didn’t save correctly to the card, the next best thing is a duplicate (even if it’s smaller or of lesser quality). Some cameras even allow you to shoot JPGs and RAWs on separate cards. This helps if you lose a card or it gets damaged.

Remember, JPGs are great for immediacy, previewing images, and reduced file sizes, but RAWs have the upper hand. If you’ve ever shot film, you expose for the shadows, but for digital, we expose for highlights. This is key to remember because if we’re shooting JPGs and overexpose our images, we will lose detail in the highlights. This might be difficult to recover in post. However, if we over or underexposed our RAWs, we can easily recover detail in the highlights and shadows with a click of a button. Color depth is also superior in RAW files due to their higher bit depth. All JPGs are limited to an 8-bit capture. Most Canon, Nikon, and Sony cameras allow for 12 to 15-bit RAW files, but some professional cameras have true 16-bit RAW file captures.

To learn more about bit depth, please watch our McKenna Live webinar “How Accurate Is Your Color” (minute 11:33).

RAWs In Lightroom Classic With Josh Russell

Paul Kestel, McKenna’s Business Development Manager, and I sat down with portrait and wedding photographer, Josh Russell, to talk about his RAW workflow in “A RAW Conversation“. If you are unfamiliar with Josh’s work, check out his website.

Josh walked us through his process in Lightroom with one of his captivating images. He started in the Basic module and then worked his way into colorization for the overall artistic look of the image. His strategy works well because lighting comes first. By bringing up the shadows, adjusting the blacks, and increasing the contrast of the RAW image, he was able to regain shadow detail without creating unexpected or erroneous visual elements known as artifacting. From there he bumped up the vibrance and adjusted the highlights.

Masking in Lightroom:

The benefits of masking allow for precision and control. Thankfully, Lightroom is a non-destructive and seamless process for adjusting targeted areas. In the webinar, Josh stated the following about masking:

“Masks are a huge part of my workflow. So, I use masks on everything. When I first started using these masks, that’s when my artwork really started changing, and because once again, I’m using RAW, I’m able to do stuff like this.” 

Tone Curve

You might be familiar with the Tone Curve tool. Not only can it change the overall tones of the image, but you can change the colors individually as well. If we took it one step further, we could combine a tone curve with a masked area to strategically target the tone or color of that area.

Color Mixer

This powerful tool allows you to choose how much individual color per channel is in the photo. Josh explained that Lightroom Classic has two main modes: HSL and Point Color. After changing it to his preferred mode, he stated that HSL (hue, saturation, luminance) allows for greater separation and achieves better results. For this specific photo, he adjusted the hues of individual colors.

Color Grading

Filmmakers popularized color grading, but in the earlier film processing days, color grading was referred to as color timing. This digital post-production tool changes the mood of the image by enhancing the colors and tones.

Josh adjusted the shadows, midtones, and highlights ever so slightly to get the orange/teal look he was looking for. In Josh’s words, “This is where you create your ‘look’, your ‘style’. A little bit goes a long way.”

Interested In Learning More?

Whether you shoot RAW or JPG files, editing your images in Lightroom is a straightforward and non-destructive process. For more instructional content like this, please subscribe to McKenna’s YouTube Channel or book a free one-on-one coaching session with me, Eric Garcia-March.

This blog was written by Eric Garcia-March, our in-house Photography Education Specialist and host of our McKenna Live webinars. Prior to McKenna, Eric was a commercial photographer for over 15 years and taught classes at the Image Processing and Multimedia Technology Center in Spain as well as post-production classes at the Fashion Institute of Technology in New York City.

The post Processing RAW Images In Adobe Lightroom appeared first on McKenna.